To be honest, the first time I heard the phrase I thought it was a ride at Disneyland. Apparently, I was mistaken. Tomorrowland is an international EDM (electronic dance music) festival that takes place in Belgium every year. Once a niche market confined to ravers, EDM is now a multi-million dollar industry. 360,000 tickets were sold out in less than an hour. This year’s festival has been extended to two weekends as opposed to one, while being watched by over 16 million people via it’s YouTube live stream. The venue itself is rented for an additional two weeks after the festival is over to ensure the park is restored to its prior state.
For the first time last year the festival expanded to North America, namely Georgia. The Chattahoochee Hills, just outside Atlanta, now hosts TomorrowWorld.
Festival organizers seem to be raking it in, however, the sound curators of this genre are the ones really benefitting. Forbes.com does a yearly roundup of the highest grossing DJs around the world. The highest paid DJ in the world tops out at around $46 million a year. Lucrative venues such as Las Vegas and Ibiza keep the demand strong for this genre. Who would have thought that DJing would become so lucrative? Perhaps it’s time to dust off the Mac Book Pro and start working on that playlist.
ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA. His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.