Tuneruit Tech and Music Mashup – (The Heartbeat Of Music)


Have you purchased your new iPhone yet?  I, for one, have not purchased it yet although I am overdue for an upgrade.  If you are an iPhone user, you may have heard about Apple’s new Health app.  The application offers the ability for you to monitor your physical activity using the iPhone’s motion sensors.  This definitely comes in handy for the fitness buffs out there.  In particular, the app has a heart rate monitor.  Just check your phone to keep up with your BPMs.

Given that the iPhone and Apple are intrinsically linked to music, I began to think about the relationship between the heartbeat and music.   Have you ever thought about the prevalence of “heartbeats” in music?  There is the signature “thump thump” that appears in dance music.  Or what about that low heartbeat that appears in a scary film designed to evoke suspense and fear?  Why is that sound so powerful?  There have been several studies done on the relationship between heart rate and music.  Manipulating one’s heartbeat is critical when trying to bring out certain emotions in a viewer or listener.  Attaching certain emotions to whatever you are trying to sell is always a sure thing.  Humans seem to have a natural response to a thumping heart.  Science has recently discovered that this phenomenon started while we were in the womb.

As a music producer, I don’t think I have consciously programmed a beat to mimic a heart beat.  I think it may have occurred more naturally if I was trying to create a piece with a certain mood.  Among genres, I particularly notice it in dance and urban music.  The kick drum always plays the role of the trusted heart.  It appears that the heart beat and music will be forever intertwined.   I wonder if this data can be collected and analyzed to make a better song?  I will be on the lookout for the app that does that.

What do you think? Drop a comment in the comment section below.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.


Tunefruit is Going Bananas: Bird Singing Dubstep


I can not deny it. We are total suckers for stupid PET tricks. Can you imagine how long it must have taken to get this friggin’ bird to drop the bass?

I mean…does Skrillex even understand what kind of movement he helped spearhead?

And, if you are looking to license some dubstep (of the non-bird variety): DUBSTEP playlist

Tunefruit is Going Bananas: Look at this Instagram

Friggin’ College Humor does it again with this hilarious Insta-classic (see what I did there?) of a parody. Taking all your favorite parts of Nickelback’s classic (ahem…) song Photograph and re-adjusting the lyrics for our 2012 obsession of Instagram, you’ll have a hard time not wincing at least five times while watching…because they are talking about you…and me…and your sister. It’s soooo pitiful that I…oh wait…wow, that sunset peeking through the window is beautiful…I need to use the Nashville filter for this….

Tunefruit Featured License: Dad’s Garage Theatre

One of our favorite new clients is Dad’s Garage Theatre, a non-profit theatre that focuses on absolutely RI-DIC-U-LOUS and hilarious comedic improv. They have a talented stable of improvisors that like to make the funnies in front of audiences several days a week, and, with the advent of the interwebs, they have also extended their funny-ha-ha reach into the stratosphere with Dad’s Garage TV.

And now, with the holidays fast approaching, they have put together the novel idea of custom video cards for Christmas and Chanukah. We think they are freakin’ awesome. Nice work, guys!

For more info on Dad’s Garage, check out www.dadsgarage.com.

Want a video card? Click here.

Tunefruit is Going Bananas: Weetabix

Sometimes, just sometimes, we gents over here at Tunefruit HQ run across a killer use of music and picture that makes those little hairs on our arms stand on end. This is one of those times. I know, I know, you are sick and tired of hearing everyone (including your mom) talk about dubstep. I mean, now that you mention it, didn’t Taylor Swift just drop a dubstep track on the world….hold…..checking….googling…ah, here it is:

Taylor Swift Dubstep

Anyways…as I was saying, I know you are all tired of hearing about it, but you need to watch this video. Presumably, this 9-year old (guessing, since I don’t see any of those handy gas station door measuring stickers in the video) is able to conjure the spirit of UK dubstep with her stuffed battalion of teddy bears. And they have obviously worked on their very Britney Spears-ish dance routine.

Little dubstep dancer, we salute you.

And…in case you are looking to license some dubstep from Tunefruit: Dubstep Playlist


Tunefruit is Going Bananas: Psy Gangnam Style

I mean, what needs to be said here?

The only real question that remains: Should our curators at Tunefruit use Psy Gangnam Style as a searchable tag for our customers? Will this little piece of pop culture make it to the new year?

Cast your vote now.