5 Things to Consider When Choosing Music for Your Video

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If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

Tunefruit Featured Stock Music License: New Penn Financial (prod. by Chomp Pictures)

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And now, gentlemen, and gentlewomen, the latest work from a great hometown production company, Chomp Pictures.

They, ahem…crunched the numbers (yes, we made a financial joke while talking about a financial video, get over it), and came up with a very helpful explainer-style live-action video to help customers understand what they bring to Mortgage Lending.

If you’re digging the video work that Chomp is rocking, go ahead and check out their series of Atlanta Braves videos…they use babies and humor, and we like both of those things, so… yeah.

Tunefruit Featured Stock Music License: Strangers With Style (Prod. by Shine Creative)

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Strangers With Style celebrated a night of fashion, shopping, music, food, drinks, and fun at the awesome and eclectic Gallery 788 in Hampden for the blog’s first curated fashion show, showcasing the latest fall styles from a few cool selection of local shops. Proceeds went to support Gallery 788 that promotes arts and education through multiple and varied exhibits, musical performances, and shows that constantly draw diverse and dynamic audiences.

As always, Shine Creative just totally knocked this video out of the park, and we really dig how they cut the picture to the kicking hippity-hop music we provided!

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Tunefruit Featured Stock Music License: Trout Unlimited (prod. by Sage Lion Media)

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Our newest Featured Stock Music License comes from the fine folks over at Sage Lion Media. They produced this awesome video for Trout Unlimited.

Trout Unlimited was looking for a video that highlighted the unique characteristics of this amazing place in Colorado called Browns Canyon. There has been legislation about designating it a National Monument for decades but nothing has ever come of it. Sage Lion Media was looking to increase public awareness that this place is being threatened and the time to act is now.

Browns Canyon, located along the upper Arkansas River in Colorado, is known for premier trout fishing, outstanding big game habitat, world-famous whitewater, rugged and remote wildlands, and a proud cattle ranching tradition. This diversity supports thousands of jobs, from river outfitters and guides to ranchers in the nearby communities of Salida and Buena Vista. Protecting this 22,000 acre gem along the Arkansas River as a National Monument is a community-driven effort to preserve this unique natural and economic resource for generations to come.

If you’re looking for more info on Trout Unlimited, head over here: http://www.sportsmenforbrowns.com/

And, if you want to get the 411 on Sage Lion Media, click on this screenshot. These guys do great work:

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Tunefruit Featured Stock Music License: Enzymatics

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Well, go ahead and file new Tunefruit customer Enzymatics under most-ridiculously-smart-and-amazing-health-focused-company-we-have-ever-had-the-pleasure-of-working-with. We’d say that their tagline Catalyzing the Genomic Healthcare Revolution  is self-explanatory, but we misplaced our dictionary (and thesaurus…and calculator) at home. Here’s more info on what they did in their recent video.

 

“When we launched the Archer FusionPlex Sarcoma Panel last month, we wanted the announcement to grab the recipient’s attention in our email and social campaigns. So we created a short teaser video and found some catchy music on Tunefruit.com.  After deploying the video, we saw an increased open rate over other campaigns and thus greater awareness of the newest member of the Archer FusionPlex Assay line, which allows researchers to sequence the DNA in a tissue sample and identify any of over 50 gene mutations that are associated with various types of sarcoma (a soft-tissue cancer) in a single experiment.”

 

Check out Enzymatics right here:

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Tunefruit Featured Stock Music License: OXEA (produced by @explainify)

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As is usually the case with Explainify, when we get to license them a great stock music track, we know the explainer video they produce is going to be totally killer. And bam, just like mama told us, this video for OXEA is excellent.

As they tell it:

Our friends at OXEA, a German chemical manufacturing company, asked us to make an educational video explaining the chemical makeup and everyday uses of PVC and plasticizers to the general public. They were so much fun to work with, and had a ton of great ideas for the video! This fun, colorful, and incredibly informative video is an example of what happens when an animated video production company and a client truly collaborate to tell the best story possible.

Here’s what this fruit (Mango) knows. I want to write a song that uses the word plasticizer as a lyric. 🙂

3 Videos that show off how to use Dubstep Stock Music

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Shhh. Speak no more. I will unveil for you this mysterious creature. Show you the hidden strengths. LISTEN. it’s coming…

~womp~

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DUBSTEP

“ALL HANDS ON DECK!” “PLUG YOUR EARS, CHILD!”

Honestly, what did you think when someone said, “Hey, my chill bromigo, this new dubstep artist is playing tonight.”

Probably – “Hmmm, dubstep? A bunch of dudes all dreaded out taking giant steps in some new dance craze?” Then you heard this “dubstep,” and oh, it’s actually a bunch of giant aliens stomping on computers because to untrained ears –

WHAT IS THAT NOISE?!

Next came the jokes – “Button mashers!” “Hope the Geek Squad is attending Ultra!” “Yeah…I can hit the spacebar too!”

But, let’s face it. Whether you are into dubstep or not, the genre is here to stay. More specifically, certain companies have tapped into this genre of stock music because more often than not, attracting young millennials means creating a technologically infused adrenaline hype with this type of video soundtrack. Need an example? Take GoPro, a company who consistently pushes the limit to capture incredible footage and pull from dubstep stock music to provide a killer soundtrack:

To be honest, looking at how GoPro successfully dropped their IPO and is currently valued at $3 billion, they might just know the power of using rockin’ video with awesome dubstep stock music. Just look at how much cooler this baby is than all of us due to GoPro’s ingenuity:

Now maybe you’re thinking – “It’s cool but our company doesn’t cater to extreme sports.” Don’t sweat. If you even dabble in the young, up-and-coming market, check out apparel gurus G Star Raw and their fresh video:

So, no. Dubstep is not for every marketing campaign. But do you want that hip sound all the youth have in their ears? Do you want your brand to push the envelope and appeal to the young, technologically savvy masses?

Then dive into our dubstep stock music and allow that background music to drop a wobble beat: Tunefruit Dubstep Stock Music

-Guava a.k.a. DJ Daddy G (but not really…I wish)

Tunefruit Featured Music License: Veterans United Home Loans

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Check out the newest Tunefruit Featured Music License from Veterans United. They are always striving to help United States Veterans achieve homeownership.

Tunefruit Featured Music License: Mozu (by Volusion)

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Check out our latest featured music license for Mozu.

Mozu makes it easy to manage content, products and brands across multiple sites. Purpose-built for enterprise environments, its fully integrated CMS and custom site building tools provide a seamless experience between front-end development and back-end management.

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Tunefruit Knows The Hotness: Explainify

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Because we love talking about our very cool customers, it’s time to heap some love on Explainify. They make instantly useful, always-revenue-generating, explainer videos for a variety of different companies. From mobile apps to shelving solutions, they know how to convey a variety of messages for different audiences.

And look…if we’re being honest here, Explainify really knows how to make motion graphics pop. It’s partly the cuteness of the characters, and maybe how everything just seems to look awesome (look, this fruit went to music school, so if you want verbose, head over here). Don’t be afraid to click, it’s just The Atlantic, hoss.

Of course, we’re thrilled that that Explainify continues to consider us an amazing resource for stock music for their videos.

Check out their latest work by clicking on the screen shot below.

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