5 Things to Consider When Choosing Music for Your Video

Tunefruit-The-Hotness2

notebook-338486_1920

If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

Tunefruit Featured Stock Music License: Visual Commerce™ by Marxent

Tunefruit-Featured-License BIG
visual commerce
Our latest featured stock music license appears to come from the future. A future where married couples will no longer pick the wrong countertop for their kitchen.

This is a future that I would most assuredly like to live in.  BUT WAIT! It’s totally not the future, it’s right now. The folks over at Marxent developed this 3D solution that allows companies to virtually show-off their wares (countertops, windows, cabinets…you get the idea, right?) in the context of a client’s personal surroundings (THEIR kitchen, THEIR bathroom). This pretty much takes the guesswork (and, let’s face it, marital strife) out of the equation of making decisions around big home purchases. AMEN. 

Click on the snapshot above to watch the video on how this software works. 

Here’s a little more info on what Visual Commerce can do:

Major purchase decisions are complex and even terrifying at times. The wrong choice can be costly to fix and heartbreaking to live with. VisualCommerce™ takes the fear out buying.

VisualCommerce™ 3D Virtual Reality Design Studio & Showroom is the Augmented Reality and Virtual Reality SaaS that helps customers visualize and customize high-consideration products. VisualCommerce™ leverages Qualcomm Vuforia and Unity 3D technologies.

  • Virtual Reality and Augmented Reality modes
  • Use with a GearVR headset, holoroom or portable markers
  • Available as a branded app or SDK
  • Host, manage and publish infinite products
  • Manage collections and update content easily
  • Provide customers with endless configuration options
  • Combine with estimator tool, ecommerce, social and more
  • Backed by market leading visualization R&D

Click below to check out Marxent and all of their fancy dealings:

marxent

Tunefruit Featured Stock Music License: Slider Lapse (Kickstarter)

Tunefruit-Featured-License BIG

Hey, we’re a little late to the Slider Lapse party (that’s how we like to think of Kickstarter projects…giant parties with craft beer, no door guy, and sweet, sweet indie-dance rock playing), but that’s ok, because we still HAVE 35 hours for us to get the word out about this neat-o gadget for video enthusiasts that want to do time lapse filming and slide while they do it.

It’s like the electric slide, but totally different.

Ha.

Click below to check out the video, and then go and pledge a bunch of moolah so the world can have this AWESOME new gadget!

slider lapse

Tunefruit Featured Stock Music License: New Penn Financial (prod. by Chomp Pictures)

Tunefruit-Featured-License BIG

chomp

And now, gentlemen, and gentlewomen, the latest work from a great hometown production company, Chomp Pictures.

They, ahem…crunched the numbers (yes, we made a financial joke while talking about a financial video, get over it), and came up with a very helpful explainer-style live-action video to help customers understand what they bring to Mortgage Lending.

If you’re digging the video work that Chomp is rocking, go ahead and check out their series of Atlanta Braves videos…they use babies and humor, and we like both of those things, so… yeah.

Tunefruit Featured Stock Music License: Trout Unlimited (prod. by Sage Lion Media)

Tunefruit-Featured-License BIG

sage-lion-logo-final

Our newest Featured Stock Music License comes from the fine folks over at Sage Lion Media. They produced this awesome video for Trout Unlimited.

Trout Unlimited was looking for a video that highlighted the unique characteristics of this amazing place in Colorado called Browns Canyon. There has been legislation about designating it a National Monument for decades but nothing has ever come of it. Sage Lion Media was looking to increase public awareness that this place is being threatened and the time to act is now.

Browns Canyon, located along the upper Arkansas River in Colorado, is known for premier trout fishing, outstanding big game habitat, world-famous whitewater, rugged and remote wildlands, and a proud cattle ranching tradition. This diversity supports thousands of jobs, from river outfitters and guides to ranchers in the nearby communities of Salida and Buena Vista. Protecting this 22,000 acre gem along the Arkansas River as a National Monument is a community-driven effort to preserve this unique natural and economic resource for generations to come.

If you’re looking for more info on Trout Unlimited, head over here: http://www.sportsmenforbrowns.com/

And, if you want to get the 411 on Sage Lion Media, click on this screenshot. These guys do great work:

sage lion media

Tunefruit Featured Stock Music License: Enzymatics

Tunefruit-Featured-License BIG

enz_logo_2_newd8d937

Well, go ahead and file new Tunefruit customer Enzymatics under most-ridiculously-smart-and-amazing-health-focused-company-we-have-ever-had-the-pleasure-of-working-with. We’d say that their tagline Catalyzing the Genomic Healthcare Revolution  is self-explanatory, but we misplaced our dictionary (and thesaurus…and calculator) at home. Here’s more info on what they did in their recent video.

 

“When we launched the Archer FusionPlex Sarcoma Panel last month, we wanted the announcement to grab the recipient’s attention in our email and social campaigns. So we created a short teaser video and found some catchy music on Tunefruit.com.  After deploying the video, we saw an increased open rate over other campaigns and thus greater awareness of the newest member of the Archer FusionPlex Assay line, which allows researchers to sequence the DNA in a tissue sample and identify any of over 50 gene mutations that are associated with various types of sarcoma (a soft-tissue cancer) in a single experiment.”

 

Check out Enzymatics right here:

enzymatics

Tunefruit Featured Stock Music License: Cystic Fibrosis Foundation

Tunefruit-Featured-License BIG

2x2x300_wht    New Nebraska Logo

We’re thrilled to be able to show off one of our favorite Tunefruit clients, Malone & Co., and their touching video for The Cystic Fibrosis Foundation’s 2014 Gala. To say that the folks at Malone & Co. know their way around a camera is pretty much the understatement of the year. Their work, which includes an impressive roster of clients, always does a great job of combining narrative with beautiful visuals. We are always amazed to watch how they also can combine the perfect Tunefruit stock music track to bring the project to full completion.

This video was specifically used for the The Cystic Fibrosis Foundation 2014 Gala and brings forward the fact that 30000 people in the US suffer from Cystic Fibrosis.

We tip our “fruity” hat to Malone & Co.!

Straight from Kate Heller-Thomas of Malone & Co...

This is the second year we have been honored to provide the video for The Cystic Fibrosis Foundation 2014 Gala. We wanted a very unique approach for this years video, relying on visuals, ambient sounds and music to tell the story of two sisters living with CF. With no dialogue, the music was going to be more important than ever. So we asked Mango and the rest of the TuneFruit bunch to watch our rough edit and search for the perfect stock music piece. They nailed it!

Learn more about The Cystic Fibrosis Foundation – Nebraska Chapter.

Or, click here to learn more about Malone & Co.:

Malone & Co. site

Tunefruit Featured Music License: Nasuni

Tunefruit-Featured-License BIG

Nasuni-Logo-2014-Web

We’re as thrilled to be helping Nasuni license great stock music for their client testimonial videos as our interns are for peach cobbler on a warm summer day here in Atlanta.

Check out Nasuni’s latest testimonial video for Sedgwick LLP. If you like tech-speak, well buddy, you are going to love this video. But seriously, Nasuni is helping small, medium, and large corporations handle their data every day.

Here’s what you need to know, straight from Nasuni’s (sort-of) mouth…if a corporation had a mouth:

Nasuni is used by organizations around the world to store, protect, manage and distribute many different types of data.CAD drawingsproduct schematics, Office documents and movies and videos. Companies are using Nasuni for some of their hardest storage challenges like:

Check out Nasuni here:
nasuni website

3 Videos that show off how to use Dubstep Stock Music

Tunefruit-Is-Going-Bananas

dubstep header

Shhh. Speak no more. I will unveil for you this mysterious creature. Show you the hidden strengths. LISTEN. it’s coming…

~womp~

~womp ~womp~

~womp ~womp~womp~

DUBSTEP

“ALL HANDS ON DECK!” “PLUG YOUR EARS, CHILD!”

Honestly, what did you think when someone said, “Hey, my chill bromigo, this new dubstep artist is playing tonight.”

Probably – “Hmmm, dubstep? A bunch of dudes all dreaded out taking giant steps in some new dance craze?” Then you heard this “dubstep,” and oh, it’s actually a bunch of giant aliens stomping on computers because to untrained ears –

WHAT IS THAT NOISE?!

Next came the jokes – “Button mashers!” “Hope the Geek Squad is attending Ultra!” “Yeah…I can hit the spacebar too!”

But, let’s face it. Whether you are into dubstep or not, the genre is here to stay. More specifically, certain companies have tapped into this genre of stock music because more often than not, attracting young millennials means creating a technologically infused adrenaline hype with this type of video soundtrack. Need an example? Take GoPro, a company who consistently pushes the limit to capture incredible footage and pull from dubstep stock music to provide a killer soundtrack:

To be honest, looking at how GoPro successfully dropped their IPO and is currently valued at $3 billion, they might just know the power of using rockin’ video with awesome dubstep stock music. Just look at how much cooler this baby is than all of us due to GoPro’s ingenuity:

Now maybe you’re thinking – “It’s cool but our company doesn’t cater to extreme sports.” Don’t sweat. If you even dabble in the young, up-and-coming market, check out apparel gurus G Star Raw and their fresh video:

So, no. Dubstep is not for every marketing campaign. But do you want that hip sound all the youth have in their ears? Do you want your brand to push the envelope and appeal to the young, technologically savvy masses?

Then dive into our dubstep stock music and allow that background music to drop a wobble beat: Tunefruit Dubstep Stock Music

-Guava a.k.a. DJ Daddy G (but not really…I wish)

Tunefruit Featured Music License: Lucid Pictures

Tunefruit-Featured-License BIG

Lucid Pictures_Final_300

Lucid Pictures is a script-to-screen, video production service located in the Philadelphia area.  We work with businesses and non-profits to produce marketing, training and knowledge management videos.

 

Welcoming our newest Tunefruit client to the fold, we have the Philadelphia-based Lucid Pictures. This new whiteboard video does a fantastic job of explaining the value of the excellent whiteboard videos produced by Lucid Pictures. That sure felt like a tongue-twister, but it reads just fine!

Need to convey a clear marketing message via video? These are your go-to guys, right here, buddy. 🙂

lucid pictures web