5 Things to Consider When Choosing Music for Your Video

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If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

Tunefruit Featured Stock Music License: 2belgians

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The two gents from 2belgians put together this video for PM days 2015.

Project Management Days is a two-day event in Helsinki aimed at project management pros. 2belgians did a series of sales videos plus the event’s opening video, based on this playful comparison between professionals’ opinions and kids’ logic. The resulting videos provided a fresh and inspiring kick-off to the event.

Jeroen and Samuel of 2belgians (the two belgians, if you didn’t figure that out!) create videos for established businesses, startups, NGOs, and cultural events. They have expertise in animation, motion graphics, and narrative storytelling.

We’re always thrilled to have our production music be a part of a high-quality video series!

Tunefruit Featured Stock Music License: Visual Commerce™ by Marxent

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Our latest featured stock music license appears to come from the future. A future where married couples will no longer pick the wrong countertop for their kitchen.

This is a future that I would most assuredly like to live in.  BUT WAIT! It’s totally not the future, it’s right now. The folks over at Marxent developed this 3D solution that allows companies to virtually show-off their wares (countertops, windows, cabinets…you get the idea, right?) in the context of a client’s personal surroundings (THEIR kitchen, THEIR bathroom). This pretty much takes the guesswork (and, let’s face it, marital strife) out of the equation of making decisions around big home purchases. AMEN. 

Click on the snapshot above to watch the video on how this software works. 

Here’s a little more info on what Visual Commerce can do:

Major purchase decisions are complex and even terrifying at times. The wrong choice can be costly to fix and heartbreaking to live with. VisualCommerce™ takes the fear out buying.

VisualCommerce™ 3D Virtual Reality Design Studio & Showroom is the Augmented Reality and Virtual Reality SaaS that helps customers visualize and customize high-consideration products. VisualCommerce™ leverages Qualcomm Vuforia and Unity 3D technologies.

  • Virtual Reality and Augmented Reality modes
  • Use with a GearVR headset, holoroom or portable markers
  • Available as a branded app or SDK
  • Host, manage and publish infinite products
  • Manage collections and update content easily
  • Provide customers with endless configuration options
  • Combine with estimator tool, ecommerce, social and more
  • Backed by market leading visualization R&D

Click below to check out Marxent and all of their fancy dealings:

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Tunefruit Featured Stock Music License: Slider Lapse (Kickstarter)

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Hey, we’re a little late to the Slider Lapse party (that’s how we like to think of Kickstarter projects…giant parties with craft beer, no door guy, and sweet, sweet indie-dance rock playing), but that’s ok, because we still HAVE 35 hours for us to get the word out about this neat-o gadget for video enthusiasts that want to do time lapse filming and slide while they do it.

It’s like the electric slide, but totally different.

Ha.

Click below to check out the video, and then go and pledge a bunch of moolah so the world can have this AWESOME new gadget!

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Tunefruit Featured Stock Music License: Virtuous (video prod. by Tomahawk Visual Effects)

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Our newest stock music for video license is from the fabulously fantastic folks over at Tomahawk Visual Effects. BTW…their URL is TMHK.TV…what if we decided to do that? What would it look like? Let’s try it…hold…working…here we go:

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I don’t know…doesn’t look as cool as TMHK…and that’s ok, because these guys (and maybe girls, who knows?) are way cooler than us. Their client list is chocked full of cool clients that obviously like their video to look amazing…seriously…go check out the work that Tomahawk is doing. It’s totes yummy. We would know.

In this specific case, they did a very sweet little explainer video for Virtuous, a site that works as a non-profit CRM for charities.

Check out more of Tomahawk’s projects here:

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“Loving it” Weekly May 13th Playlist with Guava, Tunefruit’s Stock Music Specialist

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Here’s this week’s taste of some fresh new music coming into our stock music library that I (Guava) just absolutely love!

1. “Digital Funk” – Max Power

What’s old is new again.  Classic old school disco funk with the modern twist.  French dudes with robot heads would love it.

2. “Don’t Try to Catch Me” – Libra Music

Don’t even know what to make of this one – except we hear so much music around here that something this truly different and unique is sure to catch our ears.  It’s odd kooky wacky downright strangeness might be just the thing when you need the unexpected and indescribable.

3. “Slap That Bass” – Porrazzo

As advertised, there is lots of slap bass in this track.  It’s classic flea – old school “Uplift Mofo Party Plan” era Red Hot Chili Peppers.  It’s sure to uplift your party.

4. “Funny Acoustic Funk” – Ilyatruhanov

Immaculate guitar recording and performance.  Bright bouncy happy summer fun.  Good times!

5. “Dragonheart Epic Heroic” – Peter M.

If you’re gonna name your track “Dragonheart” it better deliver soaring epic grandeur – big drums, triumphant horns, and just when you think it can’t get any bigger it better take it up a few notches.  This track does all of that and more.  You bring the dragons and we’ll supply the soundtrack.

6. “Beautiful Soul” – stevecollom

OK, since we obviously couldn’t get any bigger than the previous track we had to step in a different direction.  This beautiful acoustic track evokes feelings of being at peace – one with nature.  Shimmering acoustic guitars and light piano undertones make a pastoral setting that makes us want to unplug and take in the scenery.  Good idea actually – I’m outta here!

 

Tunefruit Featured Stock Music License: Strangers With Style (Prod. by Shine Creative)

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Strangers With Style celebrated a night of fashion, shopping, music, food, drinks, and fun at the awesome and eclectic Gallery 788 in Hampden for the blog’s first curated fashion show, showcasing the latest fall styles from a few cool selection of local shops. Proceeds went to support Gallery 788 that promotes arts and education through multiple and varied exhibits, musical performances, and shows that constantly draw diverse and dynamic audiences.

As always, Shine Creative just totally knocked this video out of the park, and we really dig how they cut the picture to the kicking hippity-hop music we provided!

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Tunefruit Featured Stock Music License: Trout Unlimited (prod. by Sage Lion Media)

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Our newest Featured Stock Music License comes from the fine folks over at Sage Lion Media. They produced this awesome video for Trout Unlimited.

Trout Unlimited was looking for a video that highlighted the unique characteristics of this amazing place in Colorado called Browns Canyon. There has been legislation about designating it a National Monument for decades but nothing has ever come of it. Sage Lion Media was looking to increase public awareness that this place is being threatened and the time to act is now.

Browns Canyon, located along the upper Arkansas River in Colorado, is known for premier trout fishing, outstanding big game habitat, world-famous whitewater, rugged and remote wildlands, and a proud cattle ranching tradition. This diversity supports thousands of jobs, from river outfitters and guides to ranchers in the nearby communities of Salida and Buena Vista. Protecting this 22,000 acre gem along the Arkansas River as a National Monument is a community-driven effort to preserve this unique natural and economic resource for generations to come.

If you’re looking for more info on Trout Unlimited, head over here: http://www.sportsmenforbrowns.com/

And, if you want to get the 411 on Sage Lion Media, click on this screenshot. These guys do great work:

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“Loving it” Weekly October 20th Playlist with Guava, Tunefruit’s Stock Music Specialist

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I know you all have been waiting for it! Here’s this week’s taste of some fresh new stock music coming into our library that I (Guava) just absolutely love!

Listen Now: “Loving it” Stock Music Playlist Week 15

  1. “Champa” – Manic

This is just a wonderful piece from start to finish. I could sit on a nostalgic, grey day and just think on great memories. If you’re looking for that thoughtful stock track, Manic has it on lock.

  1. “Lotus Lantern” – Scoreweaver

Scoreweaver is taking you straight into Asia with this stock music blend of Asian elements and modern hip hop beat. I’ve been waiting to get my samaurai on so I thank you for this.

  1. “All Change” – Jon Chan

A simple, classical piano is not necessarily new. So when choosing this route, you need to execute with beauty, grace and capture emotion. Mr. Chan nails a nostalgic, wistful mood.

  1. “Blue Sky Day” – MarcBeasley

“Blue Sky Day” – Great title. I’m going to just go ahead and assume you are talking about this perfect, fall day I am experiencing. I can just relax to this retro, indie rock track all day.

  1. “Happy Inspiration” – jkcomposer

Well, again, title pretty much says it all in this case. I mean, how can you not just picture a small startup working diligently or a bunch of children enjoying an organic snack time?

  1. “They Have Come For The Feathers” – Daniel Knowler

Just give them the feathers! Who has them and why are they holding onto them!? Great post-rock, psychedelic track Mr. Knowler. There’s something eerie and dark creeping up.

  1. “The Walk” – Sparinsky

Get ready to bust out your finest attire ladies and gents. Sparinsky will be holding it down all night on the baritone sax, swooning you away to this bossa nova stock music track.

  1. “I Ran Away” – PT Lavish

A tough genre call on this track. Maybe I’m hearing a slow pop ballad lead by the piano? Or maybe I’m hearing an old hip hop track with Notorious dropping a rhyme? Either way, great.

  1. “On Sure Ground” – Suzanne Schnite

Ok, this is one enchanting stock music track right here. It’s like I am traveling through the hardware of some old 90’s mainframe; grooving through a rhythmic synthesizer. Dunno but yep.

10.“Heroic Epic Orchestral” – Pelican Music

Did you write this track for me? Cause I have daydreams at work about how pumped I would be as a superhero. All I am saying is get me in an epic movie with this track playing!