Tunefruit Featured Stock Music License: LaunchHub (produced by @explainify)

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The gentlemen and ladies of Explainify are back again with this new explainer video for LaunchHub. Explainify knows that Tunefruit is always the place to find excellent stock music that will fit perfectly with their amazing and finely-crafted animated explainer videos. And seriously, hats off to the team for figuring out how to simply explain the idea of a Predictive Mobile Analytics Platform. I bet Explainify’s mom would be proud.

According to the folks over at Explainify:

So you’re a mobile app marketer looking to take your app to the next level, and you want to make sure that your marketing campaign really pays off. With all the unknowns, you need to know how your app will perform in the future. You need LaunchHub.

Click here to learn more about LaunchHub:

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Creating Your Explainer Video: 3 Reasons Stock Music is Key

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We are reprinting (or whatever it’s now called when you repost somone’s writing from a different website, in this case, Planet Nutshell) for everyone’s enjoyment.

Our very own Peach wrote this doozy:

Context means everything. In TV, movies, and even with the printed word, if the viewer or reader isn’t given some help with how to interpret what’s happening, she or he won’t be able to take away insight from what they’ve just experienced. And as a content creator, if you don’t frame your work with the appropriate contextual details, you won’t be able to get your point across. One of the simplest and most effective ways to create context is by adding a musical score.

The right song changes everything

Add a bombastic, triumphant orchestral piece to your video for running shoes to show how they can lead the runner to victory. Add a soft and sweet ukulele track in a video for diapers or baby food to show the warm and nurturing quality of the product. Make sure your song choices are thoughtful; if you don’t support your video with music that underscores your video’s message, the effect of your company’s message may be weakened.

Great video improves engagement

And great video often contains great music. No matter what your company does, a well-crafted explainer video that features appropriate music can be a huge boon to your business. According to MarketingSherpa, 100% more time is spent on pages that include video. Imagine the kind of increase in sales you’d see if your visitors spent twice as long on your site.

Explainer videos increase conversions

According to analytics provider, Comscore, retail site visitors who viewed video are 64% more likely to make a purchase than those who did not view video. That’s huge! Imagine that by posting a polished and professional video that explains the benefits of your business that you could increase sales by 64%. Simply amazing!

So, where do we go from here? In order to maximize the potential of your next explainer video, which by now I hope you see as beyond essential, you’ve got to make sure you’re empowering your video to be as impactful as possible. If you want to drive home your message, if you want to make sure you’re squeezing every last drop of persuasiveness from the pitch you’ll make to your potential customers, make sure you pick the sweetest, ripest tracks to score your spot. Any old ecommerce site can attract attention with an embedded Youtube clip and the promise of 90 seconds of distraction, but why not go the extra mile and put together an explainer that really rocks. With an explainer that clearly and simply explains who you are and what you do, supported by fresh music, your customers will soon be singing your praises.

Check out Planet Nutshell right here:
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Tunefruit Startup Chatter: Ben Horowitz…The Rap Genius?

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Photo Credit: http://www.flickr.com/photos/tcdisrupt/4640172908

What does a successful venture capitalist and hip hop have in common?  Apparently a lot. Horowitz is co-founder of the famed Silicon Valley venture capital firm Andreessen Horowitz. With an investment portfolio that includes Skype, Instagram and Foursquare, Ben Horowitz and partner Marc Andreessen have become extremely successful.  Enter a unique kind of candidate to join their fray: Rap Genius.  The website is self-described as a cross between Wikipedia and an urban dictionary.  Their involvement shows that they believe that the website has far reaching implications beyond the hip hop world.  For starters, Horowitz has stated that hip hop culture is hugely influential in shaping future marketing trends which in turn impact several businesses in different verticals.  The firm invested $15 million back in 2012, with plans to branch out beyond hip hop lyrics into areas such as copyright law and licensing.

In addition to Rap Genius, Ben Horowitz has invited key players into the investment world that may be a surprise to some, like Rapper Nas.  Nas recently teamed up with Ben Horowitz to invest in Tristan Walker’s new startup Bevel.  It’s a company that provided customers with high end shaving tools by mail.  Nas spent some time with Tristan and was very impressed with the company, which prompted the investment.

Horowitz has always used hip hop when describing business concepts (check out his blog).  It can be viewed as quite unconventional to use hip hop lyrics to promote entrepreneurship.  However, the entrepreneurship theme has always been deeply embedded in the culture.  The grind and the theme of “coming from nothing to something” is a concept that all entrepreneurs can relate to.  The fact that the majority of tech entrepreneurs are twenty somethings and may be fans of hip hop themselves makes conveying boring biz school concepts into something more relatable much more powerful.  Non hip-hop fans can also learn something too.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.

Tunefruit Featured Music License: Kanga

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Oh snap, oh sizzle. Kanga is pretty much ready to get all Uber up in this hizzy. Yeah, you heard us correctly…there’s a new kid in town, and he really wants to help you ship your stuff. No seriously, that’s the whole idea behind Kanga.

So, instead of Uber, which transports people around town in sleek town cars and uses a nifty mobile app, Kanga will help you quickly and affordably get your stuff from point A to point B intown.

What won’t they help you with? Not much, except for people, food, or dangerous materials (like nasty fondant on wedding cakes…what is THAT about!?).

K-ga’s initial roll-out is starting right here in the crown jewel of the south, Atlanta. And, to keep it all local and whatevs, they wisely chose Tunefruit to license music for their kickoff video!

Want to learn more about Kanga? Sure you do.

Twitter: Kanga on the Tweet Machine

Facebook: Kanga on the Face Book Thing

Click on the image below to go right on over to their site:
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Tunefruit Start Up Chatter: Tomorrowland Is Here Today

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Tomorrowland?

To be honest, the first time I heard the phrase I thought it was a ride at Disneyland.  Apparently, I was mistaken. Tomorrowland is an international EDM (electronic dance music) festival that takes place in Belgium every year. Once a niche market confined to ravers, EDM is now a multi-million dollar industry. 360,000 tickets were sold out in less than an hour. This year’s festival has been extended to two weekends as opposed to one, while being  watched by over 16 million people via it’s YouTube live stream. The venue itself is rented for an additional two weeks after the festival is over to ensure the park is restored to its prior state.

For the first time last year the festival expanded to North America, namely Georgia. The Chattahoochee Hills, just outside Atlanta, now hosts TomorrowWorld.

Festival organizers seem to be raking it in, however, the sound curators of this genre are the ones really benefitting. Forbes.com does a yearly roundup of the highest grossing DJs around the world. The highest paid DJ in the world tops out at around $46 million a year.  Lucrative venues such as Las Vegas and Ibiza keep the demand strong for this genre.  Who would have thought that DJing would become so lucrative?  Perhaps it’s time to dust off the Mac Book Pro and start working on that playlist.

http://doandroidsdance.com/features/business-of-edm

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.

 

Tunefruit Featured License: Upstart Business Journal

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Check out this totally cool (and really, way cooler than the subsequent football game that eventually ensued) video produced by J. Jennings Moss, Editor of Upstart Business Journal. He takes a quick little 22-minute walk up Broadway, in a little video segment called Super Bowl Boulevard of Football Dreams….should be Boulevard of BROKEN Dreams.

Oh yeah, totally went there. I mean, jeesh…what happened with the Broncos?

Anyhoo, definitely check out Upstart, as they are doing some killer work reporting on all things startup-related.

The Upstart Business Journal is the news source for entrepreneurs, venture capitalists, innovators, and forward-thinking corporate executives.

Check them out on the tweet-maker, too: @upstartbusiness

Tunefruit Start Up Chatter: Troy Carter

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PHOTO CREDIT: DEBRA MORRISON, LICENSED UNDER CREATIVE COMMONS

Everybody loves the comeback story, right?  That is exactly the story that Troy Carter is telling after recently being fired by Lady Gaga as her manager (as told in Fast Company). This goes to show that reinvention is key in this crazy world that we live in.  Life throws us a curveball and the next question is: what now? Often times you can end up in a better place from where you started.  Troy has been no stranger to setbacks.  After spending 8 years managing female rapper Eve in the late 90’s, he was all of a sudden let go.  He put the pieces back together and ended up with Lady Gaga (not a bad rebound) until the most recent turn of events.  Bouncing back once again, he now runs Atomic Factory, a multi-dimensional entertainment and artist management company.  They recently signed singer Sky Ferreira as a client.

Music industry figures (whether it be managers, artists, musicians, etc.) are increasingly demonstrating that they are no longer one-dimensional figures.  Branching out into other businesses like fashion, technology and advertising are becoming the new norm for people in the industry.  Who wants just one source of income?  That’s just boring.  So, let the reinvention begin!

Troy Carter: Full talk from Wired 2012 from Wired.co.uk on Vimeo.

 

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon.  In addition to music, he is very much interested in technology, entrepreneurship and venture capital.  He thinks mixing them all up would be fantastic.  For more information, check out www.kebomusic.com.

You can follow Derrick on twitter here: @kebomusic

Tunefruit is Going Bananas: One of Ten Startups to Watch!

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Our Very Own (I capitalized for MASSIVE effect) weekly rag, Creative Loafing featured Tunefruit as one of 10 Startups to Watch in the Atlanta scene. You could replace Atlanta with Universe and you’d be more right. Sort of. Ok…maybe we’re becoming big in the Southeast. Jeesh, I don’t know, it’s so hard to figure these things out. Anyway…this article is cool, and details many other awesome new companies, too. But we are the only music licensing behemoth on there!

Many thanks to the totally awesome and swell folks over at Strongbox West (@StrongboxWest ) for connecting us up with CL!

Chegg it:
Atlanta Startups to Watch