I have been using SoundCloud for many years now. As a music producer, it is an excellent tool to upload and share your music with the world. They have great analytics tools too. They help you track who is listening to your music and where they are. It came as a surprise when I recently heard about a possible buyout from Twitter. Both sites have a user base of around 250 million and recent reports have said that more users share SoundCloud links than any other site. Facts such as this have had tech analysts say this is a smart move.
Could Twitter really benefit from a site like SoundCloud? I am not alone in my skepticism. Recent reports have stated that Twitter is not growing fast enough and this sentiment is being reflected in the stock price. As a result, acquisitions that would appear “outside of the box” are being considered. Twitter has been wanting to get closer to the music industry for some time now. In addition, acquiring a company with a large user base will definitely add value and address growth concerns.
I am not quite convinced. For some reason having them as separate entities seems like a more natural fit. Latest reports have said that the deal is currently off, however, anything can happen so keep an eye on this space.
What do you think? Drop a comment in the comment section below.
ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA. His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.