More streaming music? It appears that music that was once streaming has now turned into a waterfall. The already crowded streaming music marketplace, with heavyweight contenders such as Spotify, iTunes and Pandora, now have new opponent. Beats By Dre will soon debut their streaming music service. Interscope CEO Jimmy Iovine and super producer Dr. Dre have teamed up with the likes of Trent Reznor from Nine Inch Nails to bring this effort to fruition. Their market differentiation will be to bring a more “human” approach to song selection.
Beats has become a formidable force in the high-end headphone market, while also becoming a fashion statement for many celebrities, trendsetters and people that just want to look cool. Recent rumblings from entities like Consumer Reports have questioned whether the headphones are worth their high price tag. Regardless of the criticism, it is clear that Beats has become a wild success and there are no signs of them slowing down.
Looking back, who would have ever thought that the producer of the infamous hip hop group N.W.A. and a former sound engineer would become hi-tech audiophile power players? Never say never. For the fans of Dr. Dre’s music, does this mean that we will never get the long-awaited follow up to Dr. Dre’s critically acclaimed debut album “The Chronic”? Only time will tell.
ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA. His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.
You can follow Derrick on twitter here: @kebomusic