Nawi, an LA-based kids clothing, blankies, and plushies shop is 100% cute-overload. Focusing on dinosaurs (lovingly referred to as “dinos”) much the same way this little music licensing company likes to get fruity with our little bananas and mangos and kiwis, everything is made here in the US. Pretty cool.
Founders Nas and Whitney met up in New York in 2002. Fast forward to 2012, and Whitney’s daughter was totally digging on the dinos, and she was in the nascent phases of potty-training. Realizing that dropping some dinosaur action on her big-girl underwear could potentially persuade her daughter’s participation, she hatched Nawi with Nas.
With a focus on creating and manufacturing locally and a plan for sustainability (using shredded plastic bottles!), Nawi was born.
Ladies, nice origin story. And of course, we’re thrilled they used our quirky production music for their product and company video!