If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.
Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.
- Music First, Video Second
Whether you’re editing the video yourself or giving it to someone else it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.
- The Occasion
You’re not going to pick the same music for a wedding video that you would for a snowboarding video are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.
- The Story
Do you want a video that slowly builds to a big climax, or one that is cheerful and fun Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.
- Your Audience
Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.
- Lyrics or No Lyrics
Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.
These tips are sure to help you pick music that matches the story and goals of your video. Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!