5 Things to Consider When Choosing Music for Your Video

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If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

“Loving it” Tunefruit Weekly Stock Music Playlist for September 1st

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Good Morning, Tunefruit! I hope you’ve got your listening ears on because today we’ve got some super-duper high quality stock music tracks prepared expressly for your auditory pleasure. I know you can’t get enough of these delectable fresh picks, they’re like little music candies wrapped in awesome. I think this awesome stock music would go very well with your next totally awesome explainer video production.

Eater Of Storms – Daniel Knowler

Space may not have an atmosphere, but this track more than makes up for it with an atmosphere of its own. Or maybe you prefer to spend your time here on earth, meandering through the desolate Arizona desert. Whether you’re driving aimlessly through the mojave or floating through the cosmos, let this track be your guide to nowhere in particular; with ambling post-rock at your back and the wind (or lack of it) in your face, you can feel free to just let yourself go and drift away.

Quirky Piano – John Frank Wayre

Personally, I’ve never been a huge fan of clowns, but kids just can’t seem to get enough of them. I know it’s because they’re skilled at slapstick and love throwing pies for reasons I’ll never understand (I mean who could waste a perfectly good pie?), but I just can’t trust a guy who wears shoes four sizes too big. What are you hiding in there clowns? No one has feet that size. Nevertheless, this ragtime track is perfect for those comedic moments and sure to keep your audience reeling in laughter.

Miracle Of Freedom – emanmusic

Is your motivational speech falling flat? Is your montage just not inspirational enough? Is your training video seriously lacking in the incentive department? If those run-of-the-mill contemporary motivational tracks just aren’t cutting it, step back in time with this wonder-pick straight outta the 80’s. Fog machine and neon purple lights not included.

Coloured Autumn – Anton G

It’s luxurious and smoky, like a night at a high-class night club. This is the sexiest track in town, ask any curator. There’s tracks, and then there’s Colored Autumn. I don’t always spotlight downtempo tracks, but when I do it’s this one by Anton G. Friends don’t let friends use sub-par stock music tracks. Listen responsibly.

30 Weight – Terry Blackwell

Meanwhile, in the mountains of Kentucky, moonshiners are distilling alcohol in radiators. Well, okay not anymore, since sometime after the Prohibition folks figured out that it’ll turn you blind. Or kill you. While these days you can run right down to the liquor store and pick up a jar of that good ole’ white lightning (and no, I don’t mean the movie with Burt Reynolds), it seems like with all this hoopla about swamp people and that dynasty of ducks (How does that work? Can ducks organize a monarchy?) it might be about time to step back to a simpler age where mountain men weren’t being followed around by a camera crew.

“Loving it” Tunefruit Weekly Stock Music Playlist for August 17th

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It’s that time yet again for another set of hot stock music tracks fresh from the curators’ oven. We’ve got your weekly serving of selections for all your production music needs, and I’m talking about some premium delicacies. Go ahead, dig right in and sample the tasty goodness of these delicious picks.

Dub Of The CosmosTheNationalPool

The year is 2084, and mankind has established their first colony on the moon. What will they do now? Kick back and chill out of course. Alright, so it’s actually 2015 and we haven’t even landed on Mars (thanks NASA), but that doesn’t mean you can’t still relax with this atmospheric blend of chill vibes and reggae styles

Intriguing Indie AcousticErick_McNerney

Wailing vocals drift over a somber acoustic guitar in this dreary and dismal track. It’s awfully lonesome out there sometimes, but now you can convey just how desperate things really are. Gosh, now I really need a pick-me-up.

Cheekysimonastevens

Mischievous fairies? Tricky gnomes? Puckish elves? We can’t help you with your pest control problem, but we do have just the right background for the wacky and whimsical misadventures you’ll have trying to get rid of them yourself.

Mellow Cosmoshakan-eriksson

Aww yeah, this psychedelic stock track sounds like it could have been sampled off a vinyl record straight from the 70’s, complete with electric organ and a sexy bass riff. I’m still waiting for parachute pants and shag carpet to come back in style (it will, I swear), but in the meantime check out this far out groove to get you in the mood.

Full Throttle – Anton G.

Bullets are flying through an Arabian bazaar and the action hero of your choice effortlessly dodges a barrage of blows from a couple of buff bad guys. Or maybe he’s calmly maneuvering a sleek and sexy sports car in a high-speed chase through the dusty, sand-strewn streets. Wait, now he’s having drinks in Mumbai while waiting for his foreign contact when he glimpses a spy from a rival corporation. Whatever the case, this track’s ready for whatever you’re throwing at it (much like your action hero).

“Loving it” Tunefruit Weekly Stock Music Playlist for August 11th

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Folks, here’s the latest batch of top-notch stock music tracks that we just had to highlight for your earholes this week! Looking for music for your explainer videos, production music for your agency projects? You have hit the mother lode…of stock music goodness.

Awake” – Seastock

You hear that? That’s the sound of summer nights spent kicking it with your first love on a California beach. Remember those days? This track certainly does, and it’s filled to the brim with youthful bliss and vintage styles. Best served with a tall glass of cherry coke and teenage daydreams.

Waltz Fantasy” – ilyatruhanov

A whimsical cello plays in an enchanted forest. Are those fairies flitting about, or just fireflies? Who knows, but this track’s jazz stylings would feel right at home in any of Grimm’s fantastic tales. Just watch out for the other creatures of the forest.

Clock Parts – David B.

This track brings to mind a child who wanders into a clockmaker’s shop, full of amazing trinkets and magical devices. The ticking machines begin to form rhythms and melodies, inspiring a sense of wonder and awe. Bring out your inner child by checking out this delightfully wistful track.

Snatch The Suitcase – Damnwell

Crack team of experts? Check. Sexy getaway car? Check. Suitcase full of money? We’re heading that way. The only thing missing now is some groovy background music to kick this plan into action, and this track is guaranteed to make you feel like one smooth criminal.

Sly Cat – Stern Muzik

Before we wrap this up, let’s go down the rabbit hole with this mischievous and playful track. We’ll join Alice on her way back to Wonderland, and just in time for tea. It’s perfect for moments that just get curiouser and curiouser…

Tunefruit Tech Talk: AG Watermark Generator

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So, this little Tunefruit Tech Talk blog is the perfect place to talk about the cool new invention of one of our artists, the great, the fantastic, Mr. Adi Goldstein.

First things first…go check his cool tracks out right now: AGsoundtrax Stock Music Tracks

Ok…now that you have heard his awesomeness with the musical notes, check out what he’s built for fellow composers to better protect their music online: AG Watermark Generator

What is it? Glad you asked. According to Adi:

“AG Watermark Generator is an intuitive program that enables you to insert an audio signature in the tracks you compose. The software allows you to insert audio fragments in your songs that play on top of the original sound, thus creating an audio watermark. It is easy to use and ensures an accurate preview of the result.”

Click below to checkout this really cool music producer must-have:

AG Watermarking Tool

 

Tunefruit Featured Stock Music License: Slothlove

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Well…I think this has to be the cutest Tunefruit Featured Music License we have ever showcased.

I mean…come on. Sloths? And they appear to be lovely….thus Slothlove. OMG. This book of photos, expertly shot by Sam Trull, a photographer and sloth rehabilitator living in Costa Rica, is available for purchase in a variety of formats, and would literally be the cutest book in your entire house, apartment, library…whatever.

As Sam says…

For Slothlove, I have compiled my absolute best sloth photos and paired them with inspirational stories of survival, heartbreaking tales of loss, and interesting sloth facts; my goals are to help people appreciate these amazing animals for more than their obvious cuteness and to inspire a desire to help protect all wildlife and natural habitats.

Click below to buy it now! Hurry, because this cuteness won’t last forever.
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Tunefruit Featured Stock Music License: Green Zoneplast (video by Howow)

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From the totally awesome Howow Studio folks in London comes this cool video about bags.

But wait. Not just any bag!

Made from natural starch, vegetable oil derivatives and other materials from natural abundant resources, Green Zoneplast™ is not plastic even though the appearance and application is similar to plastic. It is an environmentally friendly replacement of conventional PE plastic bags.

How freaking cool is that? Now your guilt you carry around with you about using plastic bags is TOTALLY gone. Use these things like crazy, and mother earth won’t send you a karmic lightning bolt!

Howow is a studio specialized in development and production of video for entertainment, commercial and educational. Their motto is “How we make you say wow!” Howow offers a full service, they develop projects from the script to the finished piece.

Want to see what other projects Howow has worked on recently? Of course you do.

Go ahead and click below!

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Tunefruit Featured Stock Music License: Tout App

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In a nutshell, Tout builds sales apps for salespeople. And, it’s all layered on top of the foundation of the interwebs… email communication.

With the flip of an e-switch (we just came up with that!), you can have Tout reminding you when to email prospects, use macros instead of re-writing the same email over and over, see who is opening your email, and about a hundred other incredible useful email sales tools. Tout really wants to speed up the sales process for your organization.

That seems nifty to us.

Check out what their customers are saying about Tout by clicking on the video above. The videos are just shy of gushing…and really, can you blame them? More sales makes everyone happy, and Tout makes it easier to ring the “bell” more often. We’re thrilled they used Tunefruit to find the right music for these videos, too!

Click on this handy dandy screenshot of Tout’s site to get more info. RIGHT. NOW.

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Tunefruit Tech and Music Mashup: Vinyl is Back!

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Snap.  Crackle.  Pop.  No, I am not talking about eating a bowl of Rice Krispies.   That is the familiar, or not so familiar sound (depending on your age) of playing a vinyl record.  To the surprise of many, vinyl is back.  In 2013, there were 6.1 million vinyl records sold, according to Nielsen SoundScan. That is a 33 percent increase in sales from 2012.  For comparison, in 1993 there were less than 1 million records sold.  The surge is attributed to the fact that some buyers now want a tangible product.  Something that they can touch and feel.  

There is also the sound quality.  Since MP3s are compressed, certain frequencies are left out.  This can leave the listener with a less than ideal listening experience, even if they don’t know it.  I would agree that vinyl has an undeniable warmth to it that has yet to be re-created digitally.  Back in the 90s, producers of R&B Neo-Soul tracks would add a “static” track to their productions, with the crackling, to give it that dusty groove feel.  It gave the song some character.

I also wonder if there is a psychological component to it.  You actually have to sit down and listen to a record, as opposed to being on the train, going for a jog or just plain multitasking.  Perhaps our concentration is more focused in that regard, allowing us to perceive the music as “sounding better”.

With vinyl coming back into the retail space, will we also see this resurgence in other areas?  I wonder if DJs would ever go back to carrying crates of records?  These days, all you need is your MacBook Pro, Serato software and controller, an MP3 playlist and you are on your way to playing your next party.  Trust me, that setup is much easier on the lower back.  This resurgence overall is definitely a surprising development, since we have been told for so long by several entities and authorities on the matter that vinyl was absolutely dead and it would never come back.  Oh, how things change.  

What do you think? Drop a comment in the comment section below.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.