We are reprinting (or whatever it’s now called when you repost somone’s writing from a different website, in this case, Planet Nutshell) for everyone’s enjoyment.
Our very own Peach wrote this doozy:
Context means everything. In TV, movies, and even with the printed word, if the viewer or reader isn’t given some help with how to interpret what’s happening, she or he won’t be able to take away insight from what they’ve just experienced. And as a content creator, if you don’t frame your work with the appropriate contextual details, you won’t be able to get your point across. One of the simplest and most effective ways to create context is by adding a musical score.
The right song changes everything
Add a bombastic, triumphant orchestral piece to your video for running shoes to show how they can lead the runner to victory. Add a soft and sweet ukulele track in a video for diapers or baby food to show the warm and nurturing quality of the product. Make sure your song choices are thoughtful; if you don’t support your video with music that underscores your video’s message, the effect of your company’s message may be weakened.
Great video improves engagement
And great video often contains great music. No matter what your company does, a well-crafted explainer video that features appropriate music can be a huge boon to your business. According to MarketingSherpa, 100% more time is spent on pages that include video. Imagine the kind of increase in sales you’d see if your visitors spent twice as long on your site.
Explainer videos increase conversions
According to analytics provider, Comscore, retail site visitors who viewed video are 64% more likely to make a purchase than those who did not view video. That’s huge! Imagine that by posting a polished and professional video that explains the benefits of your business that you could increase sales by 64%. Simply amazing!
So, where do we go from here? In order to maximize the potential of your next explainer video, which by now I hope you see as beyond essential, you’ve got to make sure you’re empowering your video to be as impactful as possible. If you want to drive home your message, if you want to make sure you’re squeezing every last drop of persuasiveness from the pitch you’ll make to your potential customers, make sure you pick the sweetest, ripest tracks to score your spot. Any old ecommerce site can attract attention with an embedded Youtube clip and the promise of 90 seconds of distraction, but why not go the extra mile and put together an explainer that really rocks. With an explainer that clearly and simply explains who you are and what you do, supported by fresh music, your customers will soon be singing your praises.
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