We’re thrilled to be able to show off one of our favorite Tunefruit clients, Malone & Co., and their touching video for The Cystic Fibrosis Foundation’s 2014 Gala. To say that the folks at Malone & Co. know their way around a camera is pretty much the understatement of the year. Their work, which includes an impressive roster of clients, always does a great job of combining narrative with beautiful visuals. We are always amazed to watch how they also can combine the perfect Tunefruit stock music track to bring the project to full completion.
This video was specifically used for the The Cystic Fibrosis Foundation 2014 Gala and brings forward the fact that 30000 people in the US suffer from Cystic Fibrosis.
This is the second year we have been honored to provide the video for The Cystic Fibrosis Foundation 2014 Gala. We wanted a very unique approach for this years video, relying on visuals, ambient sounds and music to tell the story of two sisters living with CF. With no dialogue, the music was going to be more important than ever. So we asked Mango and the rest of the TuneFruit bunch to watch our rough edit and search for the perfect stock music piece. They nailed it!
Because Kate over at Malone & Co. is pretty much the coolest person ever, she thought of us when she saw this subway art in NYC (which is short for New York City, a place where dreams come true and rent is $4 per square foot…whoa). Thankfully, she had a black permanent marker in her purse and scrawled MANGO next to the boombox dude.
OK…I made up that last part, but Kate sure didn’t clarify whether the name was there before or only AFTER she snapped the shot. That’s straight baller, and Kate, we love you for it. You go ahead and show NYC what Nebraska is all about.
When you want something done right, head to the midwest. Between awesome agencies like Malone & Company and their client Straight Shot (a subsidiary of Dundee Venture Capital), something is most definitely brewing in the flyover states (it's totally cool for me to say this, I grew up in the midwest).