Choosing the Right Stock Music for Your Online Marketing Video (Explainify Guest Post)

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Eric Hinson is the Founder and CEO of Explainify, specializing in short, engaging explainer videos for businesses. If you’re interested in learning more about how Explainify helps companies tell their stories, check out their portfolio

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Music is important.

That sentence may seem simplistic, or like the beginning of a third-grade essay, but bear with me. In the modern world, we take music for granted. It can become background noise, like traffic zooming by or crickets chirping. We hear it in bars and night clubs, in our cars, and in our earbuds. We are saturated in sound, so it’s easy to forget the psychological, emotional, and even spiritual impact that music has on the human experience.

In other words, music is important. Music is powerful. And if you’re a marketer looking to provide solid video content to your customers, you must pair that content with a great soundtrack. Don’t settle for cheesy, or cheap, or cliche! You want to pick the perfect track – one that matches your video perfectly. Let’s explore a few reasons why.

1. Music Matters

Like I said, we are saturated in music, so it’s easy to forget how important it is. But imagine a nightclub without a killer beat. Or a towering steeple without an angelic choir. Or a Star Wars film without a John Williams soundtrack. Music fills space in a way that physical objects – and even other sounds – simply can’t. And when music is absent, we notice.

But we also notice bad music, don’t we? I can remember dozens of times that I’ve walked the aisles at the drugstore with “Hungry Like the Wolf” or “Do You Really Want to Hurt Me?” blaring through cheap speakers in the background.

In the same way, if your video has no music (or even worse, low-quality, cheesy music), your viewers will notice. It will jar them, disorient them, and distract them from the story you’re trying tell. On the other hand, a top-notch soundtrack will blend with your video, fill the space between visuals, and engage your audience in a way that visuals alone can’t.

2. Music Can Make or Break a Video

When I started brainstorming for this blog post, I immediately thought of two commercials, both by soft-drink companies. One is for Coke, and features Queen’s “I Want to Break Free.” The other, by Dr. Pepper, uses Meatloaf’s “I Would Do Anything for Love.” These videos have a lot in common: They’re funny. They’re memorable. But most importantly, they’re funny and memorable because of the music. Sure the visuals are fantastic, but these songs enhanced the two commercials immeasurably. The point is, music plays a huge role in making a video great.

Music can also break a video. Think about radio jingles. I’m assuming there was probably a time when radio jingles worked, but that time was decades ago. Now, jingles garner groans and eye-rolls, not sales.

While you’re probably (hopefully!) not planning on using a jingle in your video, let this be an object lesson for you. Because as I said above, a cheesy, low-quality soundtrack will wreck your video, leaving your audience distracted and disinterested in your message.

3. Music Engages the Senses and Emotions

We’ve all been moved by beautiful music. Perhaps you’ve been moved by a transcendent classical sonata, pumped up by Metallica, or cried like a baby while listening to Rod Stewart. A great song can draw us in, hooking us by the emotions and leaving us changed. And, when you appeal to your audience’s emotions, they’re more likely to pay attention, remember what you said, and buy what you’re selling. Like Tunefruit’s own Peach says, “Music is mind control.”

But music doesn’t just engage the emotions; it also appeals to our senses. And when you combine music with the visuals and motion in your video, you’re appealing to a handful of senses all at once. This is science! If you stimulate multiple senses simultaneously, people are more like to pay attention and remember your message. So with a great soundtrack, you can appeal to your audience’s senses and emotions. That’s a serious one-two punch that gets your audience taking notice and taking action.

A Shameless Plug for Tunefruit

All of this to say, you absolutely want a soundtrack for your online marketing videos. And you want it to be a good one. But maybe you don’t have a small fortune to license “Party in the USA” or to have a custom soundtrack composed.

What do you do?

Stock music is the name of the game. Pre-recorded, instrumental tracks that capture a particular mood or emotion are a great way to give your video strong, musical backing; for the vast majority of our animated video productions at Explainify, stock tracks are perfect.

We’re Tunefruit’s biggest fans. They have more tracks than we know what to do with, and none of them are cheesy. Want proof? Just take a  look at a couple of our videos that make use of Tunefruit tracks:

We’ve come to rely on the guys at Tunefruit exclusively when we need a stock track. They’ve also become our friends, and that’s not uncommon for them – they’re not just looking to sell you music, they’re looking to develop a long-term relationship with you.

So, what are you waiting for? Browse the phat tracks at Tunefruit, and turn your online video into a sales-making machine with some killer music.

 

Tunefruit is Going Bananas: Getting Noticed With An Explainer Video

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Eric GuerinThe following post was written by our new friend Eric. Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing explainer videos. He can easily be bribed with coffee.

 

Intro Video. Brand Video. Explainer Video. You may have heard one or more of these terms recently, but what exactly is it? The most popular term right now is explainer video and the gist is these videos ‘explain’ what you do quickly and easily so anyone can understand it. It’s a short and concise version of exactly what your company does.

So why are they so popular right now? The biggest reason is people like to be entertained. Let’s face it, if you have the choice between reading and scrolling down a web page of text or sitting back and watching a one minute video. You’re watching the video. That’s because people prefer to learn through audio/visual methods. If the viewer watches a video with both audio and visuals they are far more likely to remember that than just a text description. In fact, in a recent survey by Forbes of C-level business executives indicated that 59% said they would rather watch an online video than read text covering the same information on a website.

Explainer videos are also great at increasing conversions when scripted correctly. If you can help the consumer understand what you do faster through a quick video, you can get them to take the next step that much quicker. It’s that snackable video content the people are looking for to help them make more informed decisions.

One of the most famous explainer videos you are probably familiar with is the one created for Dropbox  which is pretty much the only visual you see on their home page. Haven’t seen it? Check it out here, I’ll wait for you:

This simple video on a targeted landing page helped launch Dropbox from a very cool little file sharing startup to the company they are today with over 100 million. Not bad, right?

“Yeah but that’s Dropbox, they’re huge. It wouldn’t work for me.” Is what you’re saying now, right? I say poppycock. Here’s an example of one I’ve worked on is the explainer video we created for a startup called MyVR:

By placing the video on their homepage, over 87% of site visitors watched the video and they had a 34% increase in trial signups for their service after the video was implemented on their home page. So it can work for anyone from the scrappy startup on up to companies like Dropbox that are valued at over 4 billion dollars.

You only get one chance to make a first impression; and your explainer video is that first impression. Explainer videos are a great way to connect with potential customers and clearly convey what it is you do. So even if someone watches it at 3am while groggily half asleep, what you do and the problem your product or service solves is presented perfectly as if it was properly caffeinated during normal business hours.

Have you produced your own explainer video? If you do, what kind of success are you having with it?

Adelie Studios

Tunefruit is Going Bananas: Guest Post on Wistia

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Click the pic below, homie, and avail your bad self of all the knowledge that Tunefruit can possibly offer you…I know…all the knowledge we possess about finding the right music for your project is summed up in one blog. Don’t we get points for being concise? Who wants to read a friggin’ book about this stuff? We don’t. You don’t. My mom doesn’t. Wistia, again with their infinite niceness and super-cool and informative blog, deemed us cool enough to guest post, so we took the opportunity super-seriously. Like, put some pants on, open the blinds, drink a glass of orange juice serious.

Since were here…you should go check out Wistia. Notice how Wistia is a hyperlink? Good. Click it. Right now. Don’t you want to see what they offer? Because it’s Video Analytics. Dang…I just spoiled it. Go over there anyway.
Wistia Loves Tunefruit