5 Things to Consider When Choosing Music for Your Video

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If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

“Loving it” Tunefruit Weekly Stock Music Playlist for October 7th

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September’s officially behind us, and that means autumn is on the way. While I desperately await the blessed reprieve from the blistering summer heat, take a break with these awesome stock music tracks.

Flashy ColorsMLMusic

Who’s ready for Friday night? I know I sure am, and there’s no better way to show it than with this anthemic dance track. It doesn’t matter if you’re full of youth or just young at heart, everyone can get their party on to these hot beats. Well, unless you’re some kind of anti-party robot, but then what are you doing on a website for super fresh stock music tracks? Shoo.

Blue DuskMellowstu

It’s a cool night in LA and you’re out for a slow drive along the Pacific Coast Highway. The windows are all down and the breezy ocean air blows through your hair. Lean back, drape your wrist over the steering wheel, and let the sultry sound of jazz take you away. Do pay attention to the road though, seriously.

Catching Up With Old FriendsRob McAllister

Bring out your child-at-heart, and look at the world through fresh eyes. Be inspired with curiosity, wonder, and a sense of magic. We’ve all grown up a little too much I think, and it’s about time to go back to that childlike awe again.

FractalsDavid B.

It’s like this track is straight off the CSI: Portland soundtrack. It’s technologic and mysterious, yet modern and minimal. Just mind the crime scene, wouldn’t want to end up as a suspect. Or maybe you do, I don’t know your life.

Cooking Show BackgroundAGsoundtrax

Seldom is a title more apt. With a french café vibe and a strolling bass line, this stock track is ideal for Food Network originals and Saturday morning talk shows alike. But don’t just stop there. What about a quirky animated film about cooking rats, dinosaur-themed developmental children’s broadcasting, or even those weird television channels designed for dogs? The possibilities are endless!

Tunefruit Featured Stock Music License: Visual Commerce™ by Marxent

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Our latest featured stock music license appears to come from the future. A future where married couples will no longer pick the wrong countertop for their kitchen.

This is a future that I would most assuredly like to live in.  BUT WAIT! It’s totally not the future, it’s right now. The folks over at Marxent developed this 3D solution that allows companies to virtually show-off their wares (countertops, windows, cabinets…you get the idea, right?) in the context of a client’s personal surroundings (THEIR kitchen, THEIR bathroom). This pretty much takes the guesswork (and, let’s face it, marital strife) out of the equation of making decisions around big home purchases. AMEN. 

Click on the snapshot above to watch the video on how this software works. 

Here’s a little more info on what Visual Commerce can do:

Major purchase decisions are complex and even terrifying at times. The wrong choice can be costly to fix and heartbreaking to live with. VisualCommerce™ takes the fear out buying.

VisualCommerce™ 3D Virtual Reality Design Studio & Showroom is the Augmented Reality and Virtual Reality SaaS that helps customers visualize and customize high-consideration products. VisualCommerce™ leverages Qualcomm Vuforia and Unity 3D technologies.

  • Virtual Reality and Augmented Reality modes
  • Use with a GearVR headset, holoroom or portable markers
  • Available as a branded app or SDK
  • Host, manage and publish infinite products
  • Manage collections and update content easily
  • Provide customers with endless configuration options
  • Combine with estimator tool, ecommerce, social and more
  • Backed by market leading visualization R&D

Click below to check out Marxent and all of their fancy dealings:

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Tunefruit Featured Stock Music License: HospitalitySeeker.com

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Our latest featured stock music license is for the fantastically fine folks (the three F’s!) over at HospitalitySeeker.com.  They help people buy, sell, and lease, hotel, tourism, and leisure properties in Italy (yes, it’s shaped like a boot). This fruit feels like he could have eliminated a few commas in that last sentence, but our 6th grade english teacher would be muy infeliz.

Ammirite?

You can also figure out the market value of your property on HospitalitySeeker.com, too. Which is pretty cool, especially if you want to become a real estate mogul like Donald Trump, or at least Thurston Howell III (Look it up, he apparently owned all of downtown Denver!).

Gilligan’s Island jokes aside, head over to HospitalitySeeker.com right now to find out more.

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Tunefruit Featured Stock Music License: Slothlove

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Well…I think this has to be the cutest Tunefruit Featured Music License we have ever showcased.

I mean…come on. Sloths? And they appear to be lovely….thus Slothlove. OMG. This book of photos, expertly shot by Sam Trull, a photographer and sloth rehabilitator living in Costa Rica, is available for purchase in a variety of formats, and would literally be the cutest book in your entire house, apartment, library…whatever.

As Sam says…

For Slothlove, I have compiled my absolute best sloth photos and paired them with inspirational stories of survival, heartbreaking tales of loss, and interesting sloth facts; my goals are to help people appreciate these amazing animals for more than their obvious cuteness and to inspire a desire to help protect all wildlife and natural habitats.

Click below to buy it now! Hurry, because this cuteness won’t last forever.
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Tunefruit Featured Stock Music License: Online EU Training

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Our latest Tunefruit Featured Stock Music License is from the fine folks over at Online EU Training. Online EU Training helps those who dream of a career with the European Commission, European Parliament, the EU Court of Justice or any other EU institution. (And seriously, how awesome is the motion graphic work in this video!?).

As Europe’s #1 EPSO preparation site, Online EU Training offers the widest range of materials for all stages and levels of the EU institutions’ selection exams. Our registered users have access to practice tests, webinars presented by experts in the field, a wealth of e-learning materials, as well as classroom training and coaching services to master the methodology behind the selection exams – and get that EU job!

It takes time, dedication and a lot of practice to reach success, but with over 80,000 registered users and many years of experience, Online EU Training has helped thousands of EU officials land their dream job.

Click below to learn more about Online EU Training:

Online EU Training

Tunefruit Featured Stock Music License: Tout App

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In a nutshell, Tout builds sales apps for salespeople. And, it’s all layered on top of the foundation of the interwebs… email communication.

With the flip of an e-switch (we just came up with that!), you can have Tout reminding you when to email prospects, use macros instead of re-writing the same email over and over, see who is opening your email, and about a hundred other incredible useful email sales tools. Tout really wants to speed up the sales process for your organization.

That seems nifty to us.

Check out what their customers are saying about Tout by clicking on the video above. The videos are just shy of gushing…and really, can you blame them? More sales makes everyone happy, and Tout makes it easier to ring the “bell” more often. We’re thrilled they used Tunefruit to find the right music for these videos, too!

Click on this handy dandy screenshot of Tout’s site to get more info. RIGHT. NOW.

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Tunefruit Featured Stock Music License: BITE Beauty

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This latest featured stock music license gives this fruit (Mango) an opportunity to make plenty of fruit jokes (our featured license is BITE Beauty), but….no. I’m not doing it. I will not bite.

Dang.

Ok, so a little bit about BITE Beauty. Bite Beauty is a natural lip care company operating out of downtown Toronto. Their mission is to create lipstick that is high performance and healthy enough to eat for women everywhere.

As they say on the site…

“This is where we keep our inspirations – things we see, things we hear, things we wear. We’ll share what we can and teach what we know.”

This video is a sweet little wrap of what happens behind the scenes at a BITE Beauty shoot. As you would expect, it looks pretty much like a photo shoot for Tunefruit…eh…not really.

Check out BITE Beauty here:

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Tunefruit Featured Stock Music License: Cornell Forge (prod. by Malone & Co.)

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Our latest stock music license comes from the studios of Malone & Co. They produced this awesomely metal brand video for Cornell Forge Company. Cornell is an American forging company (family-owned and open for more than 80 years!), and they can forge just about anything a customer needs. Like what? Well, glad you asked, buddy…

They handle press, hammer, near-net, and net forgings. This fruit has no idea what any of that is, but just watching them work the steel in video makes me want to find out 🙂

Want to learn a little more about Cornell Forge Company? Click below:

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Tunefruit Featured Stock Music License: New Penn Financial (prod. by Chomp Pictures)

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And now, gentlemen, and gentlewomen, the latest work from a great hometown production company, Chomp Pictures.

They, ahem…crunched the numbers (yes, we made a financial joke while talking about a financial video, get over it), and came up with a very helpful explainer-style live-action video to help customers understand what they bring to Mortgage Lending.

If you’re digging the video work that Chomp is rocking, go ahead and check out their series of Atlanta Braves videos…they use babies and humor, and we like both of those things, so… yeah.