5 Things to Consider When Choosing Music for Your Video



If you want to make a great video, picking the right soundtrack is essential. As a video editing company, we at DreamItReel put a lot of time and thought into selecting a song that perfectly matches the style and purpose of each video we produce.

Here’s a list of things we consider when choosing music that can help you pick out the ideal soundtrack for your video.

  1. Music First, Video Second

Whether you’re editing the video yourself or giving it to someone else  it’s always a good idea to settle on the music first. You want the visuals to match the soundtrack, so if you change the music later on a good deal of your editing will be useless. In other words, changing the song can mean going back to square one.

  1. The Occasion

You’re not going to pick the same music for a wedding video that you would for a snowboarding video  are you? Considering the occasion, event, or subject is a good starting point when determining what song to use. Mango from TuneFruit wrote a detailed article on the DreamItReel blog that breaks down different occasions what music to use for each.

  1. The Story

Do you want a video that slowly builds to a big climax, or one that is cheerful and fun  Maybe you want to take the viewer on a roller coaster of emotions or deliver something epic and in your face  Whatever the story, the soundtrack will be the foundation. Let the music will plot out the journey and the visuals will simply fall into place.

  1. Your Audience

Loud and electronic might be a good choice for a young, hip crowd, but not so much if you’re going after middle-aged parents  Put some thought into what’s popular with your target audience and what kind of music will resonate with their generation, background, and culture.

  1. Lyrics or No Lyrics

Another important decision that can help narrow things down quickly. If your video has people speaking or voiceover in it, lyrics can be conflicting. Also, music with words can be distracting so if you want your viewer to focus on the content of your video and not the lyrics of the song, an instrumental track might be the way to go.

These tips are sure to help you pick music that matches the story and goals of your video.  Need some help with your video editing? DreamItReel makes it easy and affordable to get high quality video editing so give us a shout and say Tunefruit sent you!

Tunefruit Featured Music License: Karen Kane and ChannelAdvisor (prod. by The Buzz Lab)

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As always, the good folks over at The Buzz Lab are doing just about the nicest, swellest film and video work out there. Check out their latest project, for the folks over at ChannelAdvisor. ChannelAdvisor did a bit of a feature on their client, Karen Kane, a clothier looking to increase their online sales (and overall presence).

We’re always thrilled to help license music simply for clients like The Buzz Lab. They found an excellent piece of music for their video!

If you’re looking to license music for your film or video, check us out!

Tunefruit Featured Music License: Quaker Oats

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Our second license comes from our new favorite “pig-themed” named customer HogTown Films.  Quaker Oats wants to know…can these cookies be both nutritious and delicious?

Check out other HogTown Films work by clicking on this nifty screenshot…


Tunefruit Featured License: Mesh Multimedia

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Stephen Mackey, Creative Director of Mesh Multimedia, put together this touching short film that describes the characteristics of valor. We don’t normally get gooey on the ole’ TF blog, but we wanted to highlight this really fantastic project.

If you dig the royalty free piano and string music used in this video, you can check it out here: Royalty Free Piano Music