Tunefruit Featured Stock Music License: mNectar (prod. by Explainify)

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Those incredible mavens of motion graphics, those wizards-of-explainer-video-goodness are at it again with this Explainify-produced video for mNectar.

mNectar is sorta cool. They allow app companies, publishers, developers, etc. to have potential customers sample their app inside of in-app advertisements.

So instead of just some boring and staid ad experience, you can actually play around with a new app without having to download it first….a try-before-you-buy experience that’s hard to beat. Because…it’s literally free. And that is FREE-king awesome.

Check out mNectar right here:

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Tunefruit Featured Stock Music License: LaunchHub (produced by @explainify)

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The gentlemen and ladies of Explainify are back again with this new explainer video for LaunchHub. Explainify knows that Tunefruit is always the place to find excellent stock music that will fit perfectly with their amazing and finely-crafted animated explainer videos. And seriously, hats off to the team for figuring out how to simply explain the idea of a Predictive Mobile Analytics Platform. I bet Explainify’s mom would be proud.

According to the folks over at Explainify:

So you’re a mobile app marketer looking to take your app to the next level, and you want to make sure that your marketing campaign really pays off. With all the unknowns, you need to know how your app will perform in the future. You need LaunchHub.

Click here to learn more about LaunchHub:

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Tunefruit Featured Stock Music License: OXEA (produced by @explainify)

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As is usually the case with Explainify, when we get to license them a great stock music track, we know the explainer video they produce is going to be totally killer. And bam, just like mama told us, this video for OXEA is excellent.

As they tell it:

Our friends at OXEA, a German chemical manufacturing company, asked us to make an educational video explaining the chemical makeup and everyday uses of PVC and plasticizers to the general public. They were so much fun to work with, and had a ton of great ideas for the video! This fun, colorful, and incredibly informative video is an example of what happens when an animated video production company and a client truly collaborate to tell the best story possible.

Here’s what this fruit (Mango) knows. I want to write a song that uses the word plasticizer as a lyric. 🙂

Tunefruit Featured Stock Music License: Light CMS

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The boys and girls of one of our fave motion graphics and explainer video company, Explainify, just knocked out this beautiful, and very explainer-friendly, video for Light CMS, a Netsuite company.

Light CMS makes creating customer websites a snap. And that’s pretty awesome. And the other awesome thing is this…they used a totally great stock music business track from Tunefruit. See, we knew Explainify had good taste in music.

If you need great stock music, too, consider checking out what we have to offer.

Looking for an awesome explainer video for your company? Check out Explainify.

 

Choosing the Right Stock Music for Your Online Marketing Video (Explainify Guest Post)

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Eric Hinson is the Founder and CEO of Explainify, specializing in short, engaging explainer videos for businesses. If you’re interested in learning more about how Explainify helps companies tell their stories, check out their portfolio

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Music is important.

That sentence may seem simplistic, or like the beginning of a third-grade essay, but bear with me. In the modern world, we take music for granted. It can become background noise, like traffic zooming by or crickets chirping. We hear it in bars and night clubs, in our cars, and in our earbuds. We are saturated in sound, so it’s easy to forget the psychological, emotional, and even spiritual impact that music has on the human experience.

In other words, music is important. Music is powerful. And if you’re a marketer looking to provide solid video content to your customers, you must pair that content with a great soundtrack. Don’t settle for cheesy, or cheap, or cliche! You want to pick the perfect track – one that matches your video perfectly. Let’s explore a few reasons why.

1. Music Matters

Like I said, we are saturated in music, so it’s easy to forget how important it is. But imagine a nightclub without a killer beat. Or a towering steeple without an angelic choir. Or a Star Wars film without a John Williams soundtrack. Music fills space in a way that physical objects – and even other sounds – simply can’t. And when music is absent, we notice.

But we also notice bad music, don’t we? I can remember dozens of times that I’ve walked the aisles at the drugstore with “Hungry Like the Wolf” or “Do You Really Want to Hurt Me?” blaring through cheap speakers in the background.

In the same way, if your video has no music (or even worse, low-quality, cheesy music), your viewers will notice. It will jar them, disorient them, and distract them from the story you’re trying tell. On the other hand, a top-notch soundtrack will blend with your video, fill the space between visuals, and engage your audience in a way that visuals alone can’t.

2. Music Can Make or Break a Video

When I started brainstorming for this blog post, I immediately thought of two commercials, both by soft-drink companies. One is for Coke, and features Queen’s “I Want to Break Free.” The other, by Dr. Pepper, uses Meatloaf’s “I Would Do Anything for Love.” These videos have a lot in common: They’re funny. They’re memorable. But most importantly, they’re funny and memorable because of the music. Sure the visuals are fantastic, but these songs enhanced the two commercials immeasurably. The point is, music plays a huge role in making a video great.

Music can also break a video. Think about radio jingles. I’m assuming there was probably a time when radio jingles worked, but that time was decades ago. Now, jingles garner groans and eye-rolls, not sales.

While you’re probably (hopefully!) not planning on using a jingle in your video, let this be an object lesson for you. Because as I said above, a cheesy, low-quality soundtrack will wreck your video, leaving your audience distracted and disinterested in your message.

3. Music Engages the Senses and Emotions

We’ve all been moved by beautiful music. Perhaps you’ve been moved by a transcendent classical sonata, pumped up by Metallica, or cried like a baby while listening to Rod Stewart. A great song can draw us in, hooking us by the emotions and leaving us changed. And, when you appeal to your audience’s emotions, they’re more likely to pay attention, remember what you said, and buy what you’re selling. Like Tunefruit’s own Peach says, “Music is mind control.”

But music doesn’t just engage the emotions; it also appeals to our senses. And when you combine music with the visuals and motion in your video, you’re appealing to a handful of senses all at once. This is science! If you stimulate multiple senses simultaneously, people are more like to pay attention and remember your message. So with a great soundtrack, you can appeal to your audience’s senses and emotions. That’s a serious one-two punch that gets your audience taking notice and taking action.

A Shameless Plug for Tunefruit

All of this to say, you absolutely want a soundtrack for your online marketing videos. And you want it to be a good one. But maybe you don’t have a small fortune to license “Party in the USA” or to have a custom soundtrack composed.

What do you do?

Stock music is the name of the game. Pre-recorded, instrumental tracks that capture a particular mood or emotion are a great way to give your video strong, musical backing; for the vast majority of our animated video productions at Explainify, stock tracks are perfect.

We’re Tunefruit’s biggest fans. They have more tracks than we know what to do with, and none of them are cheesy. Want proof? Just take a  look at a couple of our videos that make use of Tunefruit tracks:

We’ve come to rely on the guys at Tunefruit exclusively when we need a stock track. They’ve also become our friends, and that’s not uncommon for them – they’re not just looking to sell you music, they’re looking to develop a long-term relationship with you.

So, what are you waiting for? Browse the phat tracks at Tunefruit, and turn your online video into a sales-making machine with some killer music.

 

Tunefruit Knows The Hotness: Explainify

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Because we love talking about our very cool customers, it’s time to heap some love on Explainify. They make instantly useful, always-revenue-generating, explainer videos for a variety of different companies. From mobile apps to shelving solutions, they know how to convey a variety of messages for different audiences.

And look…if we’re being honest here, Explainify really knows how to make motion graphics pop. It’s partly the cuteness of the characters, and maybe how everything just seems to look awesome (look, this fruit went to music school, so if you want verbose, head over here). Don’t be afraid to click, it’s just The Atlantic, hoss.

Of course, we’re thrilled that that Explainify continues to consider us an amazing resource for stock music for their videos.

Check out their latest work by clicking on the screen shot below.

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Tunefruit Featured License: Ditto (video produced by Explainify)

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Well, file this under totally cool and Science-Fiction-y. So, this company, Ditto, has this proprietary software that can “see” your company’s brand when it shows up in pictures on your favorite form of social media.

Does this mean it’s finally time to start sending out our Tunefruit T-shirts to all of our lovely customers? Maybe.

As always, we love seeing the great explainer video work coming out of the Explainify workshop, and are thrilled that they found an amazing Tunefruit track that worked for their video.

Direct from Ditto:

“Ditto has a proprietary visual recognition engine that discovers photos with brands and makes those photos actionable for marketers.”

Tunefruit Knows the Hotness: Explainify and Reelseo.com

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Ever wonder what goes into making an Explainer Video, and why prices vary so much? Sure you have. And if, like this fruit, you have jumped onto your Google machine, you realize that there are several companies offering a range of different types of videos. Do you want a stick figure explainer, or motion graphics? How long should the video be? How much should a video cost to produce depending on the animation style? Will it save your failing fake-whoopee cushion business (your mom was right, the idea was totally deflating).

You know…now that we’ve gone down this whoopee cushion path, here are the 20 sounds a whoopee cushion can make: 20 Sounds a Whoopee Cushion Makes.

Ok, back on track.

To help the thousands of businesses that will be looking for a new Explainer Video for their business this year, Eric Hinson (the genius behind Explainer Video company Explainify) has written, and of course created, an Explainer Video to, ahem…explain how to choose an Explainer Video.

It’s so meta, dude.

Check out Eric’s entire post by clicking on this screen shot (and, of course, he used Tunefruit for the music in the video!):

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Tunefruit Featured License: DialedIN (vid by Explainify)

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The new Explainify-produced DialedIN video is, as to be expected from the folks at Explainify, pretty sweet. DialedIN is a like a Powerpoint presentation, but not. It’s interactive HTML sales presentations and emails that sit in the cloud (hope it’s a big cloud). Want a slightly deeper dive into their offering? Totes you do (totes not sure if we used “totes” correctly, but our intern will surely check it out). Click here.

Want to learn more about how Explainify Explainer Videos can make your company a rockstar…clicky clicky right here: Explainify.com

As always, you should totally be following these dudes on twitter:

@explainify

@dialedininc

 

Tunefruit Featured License: Intellishelf (animation by Explainify)

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Yes sir, it’s another fantastic example of awesome Explainify-created animation, this time for Intellishelf, which bills itself as a Versatile Organization System. You know what we like best about this Versatile Organization System (I bet you think you know, but you would be wrong)? We like that it doesn’t require tools. Because, here at Tunefruit, everyone is a fruit character, so we don’t have hands. As a Mango, I literally have to bash my head into the keyboard for each letter I want to type. It took 3 days to write this post. And I feel like a fruit salad. Yep.

Explainify: explainify.com // @explainify

Intellishelf: intellishelf.com