Tuneruit Tech and Music Mashup – (The Heartbeat Of Music)

Tunefruit-Tech-Talk

Have you purchased your new iPhone yet?  I, for one, have not purchased it yet although I am overdue for an upgrade.  If you are an iPhone user, you may have heard about Apple’s new Health app.  The application offers the ability for you to monitor your physical activity using the iPhone’s motion sensors.  This definitely comes in handy for the fitness buffs out there.  In particular, the app has a heart rate monitor.  Just check your phone to keep up with your BPMs.

Given that the iPhone and Apple are intrinsically linked to music, I began to think about the relationship between the heartbeat and music.   Have you ever thought about the prevalence of “heartbeats” in music?  There is the signature “thump thump” that appears in dance music.  Or what about that low heartbeat that appears in a scary film designed to evoke suspense and fear?  Why is that sound so powerful?  There have been several studies done on the relationship between heart rate and music.  Manipulating one’s heartbeat is critical when trying to bring out certain emotions in a viewer or listener.  Attaching certain emotions to whatever you are trying to sell is always a sure thing.  Humans seem to have a natural response to a thumping heart.  Science has recently discovered that this phenomenon started while we were in the womb.

As a music producer, I don’t think I have consciously programmed a beat to mimic a heart beat.  I think it may have occurred more naturally if I was trying to create a piece with a certain mood.  Among genres, I particularly notice it in dance and urban music.  The kick drum always plays the role of the trusted heart.  It appears that the heart beat and music will be forever intertwined.   I wonder if this data can be collected and analyzed to make a better song?  I will be on the lookout for the app that does that.

What do you think? Drop a comment in the comment section below.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.

 

Tuneruit Tech and Music Mashup – Should Twitter Buy SoundCloud?

Tunefruit-Tech-Talk

I have been using SoundCloud for many years now.  As a music producer, it is an excellent tool to upload and share your music with the world.  They have great analytics tools too. They help you track who is listening to your music and where they are.   It came as a surprise when I recently heard about a possible buyout from Twitter.  Both sites have a user base of around 250 million and recent reports have said that more users share SoundCloud links than any other site.  Facts such as this have had tech analysts say this is a smart move.

Could Twitter really benefit from a site like SoundCloud?  I am not alone in my skepticism.  Recent reports have stated that Twitter is not growing fast enough and this sentiment is being reflected in the stock price.  As a result, acquisitions that would appear “outside of the box” are being considered.  Twitter has been wanting to get closer to the music industry for some time now.  In addition, acquiring a company with a large user base will definitely add value and address growth concerns.

I am not quite convinced.  For some reason having them as separate entities seems like a more natural fit.  Latest reports have said that the deal is currently off, however, anything can happen so keep an eye on this space.

What do you think? Drop a comment in the comment section below.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.

Tunefruit Startup Chatter: Ben Horowitz…The Rap Genius?

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800px-Ben_Horowitz_at_TechCrunch_Disrupt
Photo Credit: http://www.flickr.com/photos/tcdisrupt/4640172908

What does a successful venture capitalist and hip hop have in common?  Apparently a lot. Horowitz is co-founder of the famed Silicon Valley venture capital firm Andreessen Horowitz. With an investment portfolio that includes Skype, Instagram and Foursquare, Ben Horowitz and partner Marc Andreessen have become extremely successful.  Enter a unique kind of candidate to join their fray: Rap Genius.  The website is self-described as a cross between Wikipedia and an urban dictionary.  Their involvement shows that they believe that the website has far reaching implications beyond the hip hop world.  For starters, Horowitz has stated that hip hop culture is hugely influential in shaping future marketing trends which in turn impact several businesses in different verticals.  The firm invested $15 million back in 2012, with plans to branch out beyond hip hop lyrics into areas such as copyright law and licensing.

In addition to Rap Genius, Ben Horowitz has invited key players into the investment world that may be a surprise to some, like Rapper Nas.  Nas recently teamed up with Ben Horowitz to invest in Tristan Walker’s new startup Bevel.  It’s a company that provided customers with high end shaving tools by mail.  Nas spent some time with Tristan and was very impressed with the company, which prompted the investment.

Horowitz has always used hip hop when describing business concepts (check out his blog).  It can be viewed as quite unconventional to use hip hop lyrics to promote entrepreneurship.  However, the entrepreneurship theme has always been deeply embedded in the culture.  The grind and the theme of “coming from nothing to something” is a concept that all entrepreneurs can relate to.  The fact that the majority of tech entrepreneurs are twenty somethings and may be fans of hip hop themselves makes conveying boring biz school concepts into something more relatable much more powerful.  Non hip-hop fans can also learn something too.

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.

Tunefruit Start Up Chatter: Troy Carter

Tunefruit-Start-Up-Chatter

PHOTO CREDIT: DEBRA MORRISON, LICENSED UNDER CREATIVE COMMONS

Everybody loves the comeback story, right?  That is exactly the story that Troy Carter is telling after recently being fired by Lady Gaga as her manager (as told in Fast Company). This goes to show that reinvention is key in this crazy world that we live in.  Life throws us a curveball and the next question is: what now? Often times you can end up in a better place from where you started.  Troy has been no stranger to setbacks.  After spending 8 years managing female rapper Eve in the late 90’s, he was all of a sudden let go.  He put the pieces back together and ended up with Lady Gaga (not a bad rebound) until the most recent turn of events.  Bouncing back once again, he now runs Atomic Factory, a multi-dimensional entertainment and artist management company.  They recently signed singer Sky Ferreira as a client.

Music industry figures (whether it be managers, artists, musicians, etc.) are increasingly demonstrating that they are no longer one-dimensional figures.  Branching out into other businesses like fashion, technology and advertising are becoming the new norm for people in the industry.  Who wants just one source of income?  That’s just boring.  So, let the reinvention begin!

Troy Carter: Full talk from Wired 2012 from Wired.co.uk on Vimeo.

 

cantaloupe 1ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA.  His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon.  In addition to music, he is very much interested in technology, entrepreneurship and venture capital.  He thinks mixing them all up would be fantastic.  For more information, check out www.kebomusic.com.

You can follow Derrick on twitter here: @kebomusic