The iconic Roland TR-808 drum machine is back! I do not think it is possible to listen to at least one hip hop, dance or pop track within the last few decades that has not incorporated that undeniable lo-fi boom, known as the “808 kick”. Used in a countless number of songs by most of the heavyweight producers over the past 30 years, this drum machine has taken on a life of it’s own. It’s amazing that an instrument that was actually only available during a 4 year window in the early 80s has had such a huge impact on popular music.
Fast forward to the present day and Roland has now resurrected the drum machine as the TR-8. The unit is part of Roland’s new Aira suite of instruments, designed to cater to the electronic musician. Although all of the sounds from the original TR-808 can be found in most software synths and samplers, Roland seeks to target those musicians who choose to channel their inspiration through traditional analog hardware. With a clean, sleek new look, I definitely like the redesign. It’s a fresh take on an iconic instrument while managing to maintain a retro feel.
I do find it peculiar that Roland is only now capitalizing on the popularity and cult-like following of the TR-808. Sales of a used TR-808 have been selling well over $3000 USD on Ebay for years. Latest reports have stated that Roland wanted to time the comeback correctly. Retailing at $499, it seems like the comeback price is affordable, enabling musicians to get started on those beats ASAP.
ABOUT THE AUTHOR: Derrick Pryce (known as Cantaloupe at Tunefruit) is a music producer and keyboard player based in Atlanta, GA. His current release is entitled Kebomusic Presents: The Experience, which is available on iTunes and Amazon. In addition to music, he is very much interested in technology, entrepreneurship and venture capital. He thinks mixing them all up would be fantastic. For more information, check out www.kebomusic.com.
Click the pic below, homie, and avail your bad self of all the knowledge that Tunefruit can possibly offer you…I know…all the knowledge we possess about finding the right music for your project is summed up in one blog. Don’t we get points for being concise? Who wants to read a friggin’ book about this stuff? We don’t. You don’t. My mom doesn’t. Wistia, again with their infinite niceness and super-cool and informative blog, deemed us cool enough to guest post, so we took the opportunity super-seriously. Like, put some pants on, open the blinds, drink a glass of orange juice serious.
Since were here…you should go check out Wistia. Notice how Wistia is a hyperlink? Good. Click it. Right now. Don’t you want to see what they offer? Because it’s Video Analytics. Dang…I just spoiled it. Go over there anyway.
Our favorite Intern (within our home state, that is…we still love you Kiwi!) Huckleberry wrote this really awesome piece for CNN about the value of a music school education. Stop laughing. It’s really good. Seriously. Anyhoo, go click on that CNN link and read away, our lovely little blog reader…read away. There are a few really nice mentions about Tunefruit and how we help you find the right music for your project.
You want to see Huckleberry’s face a little bigger? (Stop squinting!)…here:
In our ongoing efforts to make the world a better place through music licensing (hey ma!), we’ve snagged a featured rotating spot on the fantastic, timely, and interesting blog Beyond Madison Avenue. The chatty extension of TalentZoo, BMA strives to keep everyone up-to-date on all things related to creative agency stuff. A recent blog headline? What Beer Advertising Can Teach Us About Building Male Egos. We’re daily readers, and we know many others who read it, too.
You could go there now, read a few blogs, and then magically transport your bad self right back to Tunefruit by clicking on our little ole’ right margin ad. Is that meta? You know, like being here on our blog, sending you to another blog, only to have you click on our ad and coming back here? Let the eggheads at MIT figure it out. Jeesh.