On the Vine ~ Music Festival Season

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Music FestivalMusic festival season is here at last! Soon, music fanatics will be hitting the road for a weekend full of electric performances by their favorite artists. In today’s blog, we highlight a few of the biggest music festivals across the United States.

Coachella: The 2018 Coachella Valley Music and Arts Festival will occur in Indio, California on the second and third weekends in April. This lively festival features musical artist from multiple genres, from Beyonce to Miguel, as well as delicious food and pieces of art from up and coming artists. Get hyped with this fresh EDM track:

Up All Night by jtnutt12


CMA Festival: CMA Fest takes place June 7th-June 10th in Nashville, Tennessee. Some of the headlining acts that will have Nissan Stadium rocking this year are Carrie Underwood, Blake Shelton, Lee Ann Womack, and Keith Urban. You’re sure to see plenty of boots and smiling faces as country music’s greatest artists take the stage!

Madly Crazy Here (docs) by Sweetersongs


Bonnaroo: Bonnaroo Music and Arts Festival will take place in Manchester, Tennessee June 7th-10th. This year’s hot lineup includes Eminem, Sturgill Simpson, The Killers, and Alison Wonderland. Besides a weekend packed full of talented performers, you can also experience camping like never before, interactive parades, and yearly projects.

Original Shady by HB3


Electric Forest 2018: Electric Forest is held in Rothbury, Michigan June 21st-24th and June 28th-July 1st. The lineup will feature The String Cheese Incident, Marshmello, and Zhu alongside many other great artists! This whimsical yet electronic music festival draws inspiration from the forest.

Tale by Turreekk Music


Like what you heard and want to hear more? Head over to www.tunefruit.com for a wide range of royalty free tracks to fit whatever your needs may be. Happy festivaling!

The Art of the Whiteboard Explainer ~ Best Practices to Explain Stuff Successfully

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WhiteboardWe are in the age of video, and more narrowly, the year of the whiteboard. Explaining complex processes and ideas through simple graphics on a white back drop is so sublimely succinct. Take out all the long, drawn out pages of text and sum it up with simple drawn-in graphics that convey your meaning in a short amount of time and people will rejoice. But, not all whiteboards are created equal. There are some best practices to follow that the most successful whiteboards have in common.
Keep It Short:
Ideally, less than a minute because attention spans are… did I leave my oven on? The sweet spot is 30-90 seconds, after that you can count on viewers dropping significantly. This doesn’t mean talk a mile a minute and fit as much as humanly possible into the video either. You need a natural pace to allow the mind to process. There are certainly exceptions to the short timing, like when you are making eLearning type content where your viewers expect to invest some time to gain knowledge. But, for most explainers, channel your inner Memphis Raines (aka Nicholas Cage) and aim to be gone in 60 seconds.
Compel Them Quickly:
You’re keeping your explainer short already, I know. But, also be mindful that you only have a few seconds to hook them in the first place. Give them a juicy morsel to grab their attention ASAP or they’ll scroll right by and watch an animal video instead (like the dogs eating with human arms… I could watch that all day).
Aim for TOFU:
Not like the vegan staple, but Top Of FUnnel – TOFU. This is not the time for a deep dive into every detail. Explainers are intended to give that top line information – what the problem is, how you can make it better, where to go next. If a viewer is interested, then they’ll take that next step to read the 12-page white paper you carefully crafted to outline the nitty gritty. The explainer is the tasting menu of the most delicious bites to encourage you to buy the full meal.
Be Silly and a Bit Dumb:
These videos work because they simplify content to make it easy to understand and recall. Avoid being overly technical. Explain it as you would to a six-year old. Einstein said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” So, if you struggle doing it… maybe you should have someone else write your script! Add some funny stuff too. Puns or silly graphics, cheeky analogies, anything that might help your ideas stick easily in someone’s very content-overloaded brains. Think of that commercial with the unicorn pooping… it explains something very biological and scientific, but in a way that is funny and incredibly memorable.
Dive Deep on the Details:
Choose fonts and graphics that fit what you’re saying (for example, avoid comic sans when discussing… actually anything, comic sans is for kids). Choose a voice over that fits your message, but always hire Morgan Freeman if you have the option. Choose background music that keeps your viewer engaged and supports your vibe – we highly recommend our very own royalty free, stock music library 😉 These are the details that make the difference between a video that’s shmeh and one that’s a home run.
Your topic may be incredibly boring, but if you follow these tips, no one will realize it! Keep your script digestible, keep your message clear, be funny when you can, and KEEP IT SHORT! And always get your whiteboard background tracks at Tunefruit.com, because we rock and we can help you rock too.
*Please note, if this were an explainer video, it would have been waaaaaaaayyyyy too long.



On the Vine ~ A Salute to the Evolution of Women in Music

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Joan Jett the rebellious rocker. Dolly Parton the queen Mother of Country. Whitney Houston the powerhouse vocalist. Madonna the pop sensation. All these women dominated the music industry in their particular genres. They all have a common denominator; they pushed the envelope, broke records, and paved the way for future female artists. These are only a few of the groundbreakers that have opened doors for women in music. Continue reading

4 Tips for Finding Sports and Competition Music, just in time for the Olympics.

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The 2018 Winter Olympics will open in Seoul, South Korea on February, 9th.  The excitement, pageantry, and competition will be enjoyed world-wide by sports fans full of national pride.  The Olympic games represent the full range of Human emotions, the highest highs and the lowest lows.  Triumph for one could mean heartbreak for another. The spotlight will be on pure competition, where individuals can represent whole nations and unite the world with their stories of sportsmanship. Choosing the right soundtrack music for your sports project can be daunting, but here’s a few ways to navigate the competition. Continue reading

5 Tips to Make Your Crowdfunding Video a Winner

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crowdfunding videoCrowd funding has become one of the most effective, and user friendly, ways to raise funds. Whether you’re an artist trying to get your work produced, an inventor with a great idea, or simply trying to help a friend in need, crowd funding can be a powerful tool. Sites like Kickstarter, GoFundMe, and Indiegogo have given users a simple way to spread their message and request contributions. But, the concept has caught on like wildfire and there’s plenty of steep competition trying to get that $$$. Here are five tips to make your crowd funding video stand out in the crowd.  Continue reading

On the Vine ~ A Dedication to Musicians We Lost in 2017

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A new year is always kicked off with plenty of new beginnings, and new resolutions, and new ideas – NEW! NEW! NEW! But music is a special animal that finds its inspo in the past. So, we want to start our new year with an  inspirational tribute to the awesome  contributions of those musical maestros we lost in 2017. Here we’ve paired up some cool stock music that was definitely inspired by these fallen giants.


Tom Petty

From the Heartland by SeaStock

Continue reading

On the Vine ~ 5 Keys to Epic Year-End Recap Corporate Videos

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The corporate holiday party is like watching Kanye West at an awards show… could be the most memorable event of the year, the most dreaded, or both.  It’s gonna be the legendary lore of countless water cooler chats, why not make a year-end recap video the star of the party? (…instead of Sheila’s bad sheet cake.) Here’s five tips on how to make your ‘year in review’ one to remember. Continue reading