Tunefruit is Going Bananas: Getting Noticed With An Explainer Video

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Eric GuerinThe following post was written by our new friend Eric. Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing explainer videos. He can easily be bribed with coffee.

 

Intro Video. Brand Video. Explainer Video. You may have heard one or more of these terms recently, but what exactly is it? The most popular term right now is explainer video and the gist is these videos ‘explain’ what you do quickly and easily so anyone can understand it. It’s a short and concise version of exactly what your company does.

So why are they so popular right now? The biggest reason is people like to be entertained. Let’s face it, if you have the choice between reading and scrolling down a web page of text or sitting back and watching a one minute video. You’re watching the video. That’s because people prefer to learn through audio/visual methods. If the viewer watches a video with both audio and visuals they are far more likely to remember that than just a text description. In fact, in a recent survey by Forbes of C-level business executives indicated that 59% said they would rather watch an online video than read text covering the same information on a website.

Explainer videos are also great at increasing conversions when scripted correctly. If you can help the consumer understand what you do faster through a quick video, you can get them to take the next step that much quicker. It’s that snackable video content the people are looking for to help them make more informed decisions.

One of the most famous explainer videos you are probably familiar with is the one created for Dropbox  which is pretty much the only visual you see on their home page. Haven’t seen it? Check it out here, I’ll wait for you:

This simple video on a targeted landing page helped launch Dropbox from a very cool little file sharing startup to the company they are today with over 100 million. Not bad, right?

“Yeah but that’s Dropbox, they’re huge. It wouldn’t work for me.” Is what you’re saying now, right? I say poppycock. Here’s an example of one I’ve worked on is the explainer video we created for a startup called MyVR:

By placing the video on their homepage, over 87% of site visitors watched the video and they had a 34% increase in trial signups for their service after the video was implemented on their home page. So it can work for anyone from the scrappy startup on up to companies like Dropbox that are valued at over 4 billion dollars.

You only get one chance to make a first impression; and your explainer video is that first impression. Explainer videos are a great way to connect with potential customers and clearly convey what it is you do. So even if someone watches it at 3am while groggily half asleep, what you do and the problem your product or service solves is presented perfectly as if it was properly caffeinated during normal business hours.

Have you produced your own explainer video? If you do, what kind of success are you having with it?

Adelie Studios

Tunefruit Featured License: Veterans United

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Veterans United put together this moving video to remember those soldiers who are POW/MIA.

For more info on Veterans United: VeteransUnited.com

Tunefruit Featured License: VICEJAR (vid by Noble Digital)

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Noble Digital
Ya know…some advertisements are blase (we can’t find the accent key, sue us). And yeah, that can totally work if you’re selling flowers to grandmas, a Star Wars Lego set to little Jimmy, or pregnancy tests to hopeful to-be mothers.

But that shizz doesn’t work for an app selling a Swear Jar. Nope. Nada. So, with a video produced by Noble Digital (these dudes roll… their clients include Yamaha, Heineken, and Orbitz…playaz)…they wanted something just a tad bit more edgy. And this video nails it. Seriously, there’s a chick chasing a rotund dude and shooting at dragons in the desert. We WANT an invite to that party.

What’s VICEJAR?

Chegg it:

VICEJAR
A swear jar for health & fitness, you behave based on the way you save. VICEJAR is a savings and lifestyle tracking tool that has taken the concept of a traditional swear jar and digitized it with real cash. Using cash as a motivator, people are more likely to change their behavior.

Current users of the app have successfully used it to run more, get fit, quit smoking, and drink less. We also enable users to create their own “CustomJars” such as shopping, swearing, chores, drugs, junk food, studying, etc.

What’s your VICE?

Product Information:
Create goals for yourself. Set your savings stake, this is the maximum amount you will transfer to your savings jar if you completely miss your goal. Our calculations will compare what you record and your goals. Based on this number your savings amount will automatically transfer from your account to your VICEJAR account. No transaction fees. You save based on the way you behave.

Don’t trust yourself? Nominate a regulator to help you record your mission.

 

Check out VICEJAR on Twitter/Facebook/Web: @thevicejar // VICEJAR on Facebook // thevicejar.com

And, all the deets on Noble Digital: @nobledigitalone // Noble Digital on Facebook // nobledigital.com

appstore

Tunefruit Featured License: Intellishelf (animation by Explainify)

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Yes sir, it’s another fantastic example of awesome Explainify-created animation, this time for Intellishelf, which bills itself as a Versatile Organization System. You know what we like best about this Versatile Organization System (I bet you think you know, but you would be wrong)? We like that it doesn’t require tools. Because, here at Tunefruit, everyone is a fruit character, so we don’t have hands. As a Mango, I literally have to bash my head into the keyboard for each letter I want to type. It took 3 days to write this post. And I feel like a fruit salad. Yep.

Explainify: explainify.com // @explainify

Intellishelf: intellishelf.com

Tunefruit Featured License: Vericant SEE

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Vericant
We were more than thrilled when we got the call from Vericant (thankfully in English, as our Mandarin is…uh…rusty) to assist with finding them some music for their newest video, which details their Spoken English Evaluation…or…and this is much easier to remember….SEE.

What’s SEE? Thrilled you asked…check it out, straight from the folks who run the service:

“We believe real-life spoken English ability is the best indicator of a Chinese applicant’s readiness to begin study in the US, so we’ve developed a way for admission officers to reliably evaluate an applicant’s spoken English proficiency.

For more detailed information about the SEE, visit our dedicated SEE page and our frequently asked questions about the SEE.”

More info on Vericant:

Vericant helps qualify international student applicants with face-to-face video interviews

When spoken English ability and non-cognitive skills are difficult to measure and verify, a growing number of schools are turning to face-to-face video interviews as an efficient, secure way to evaluate Chinese applicants.

Vericant is staffed by a team of China experts who are transforming admissions and assessment. They believe there is no substitute for a face-to-face interview with each applicant, and their goal is to help admissions offices to better evaluate each of their applicants regardless of distance or timezone.

They pretty much provide a platform for admission officers to evaluate spoken English ability and non-cognitive skills.

 

Vericant offers video interviews to applicants in 13 Mainland China cities, Hong Kong, Taipei, and Seoul. Click to see Vericant’s map of interview cities.

They interview your applicants on camera and administer a proctored writing sample in cities across Asia. Then, a pair of assessors conduct a Spoken English Evaluation (SEE) of the applicant’s interview. Vericant uploads the video, writing sample, and SEE score onto the secure Vericant Online Portal where admission officers may evaluate the verified applicant information.

Tunefruit Featured License: Atlanta Banana

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Do you like The Onion? Do you like hyper-local fake news?  Of course you do.

So, now that’s we’ve figured this out, watch the video, fool. Our favorite local fake news outlet, Atlanta Banana, has started to do month-in-review videos to recap their totally fantastic, totally city-shaming-ly awesome fake news articles, and they needed just the right real-fake news music intro we could find for them. The intro music is as over-the-top as the 80’s news set. Ka-boom.

Want to follow the hilarity on twitter? Coolio: @atlbanana

Want to join the newsletter? Extra-coolio: http://eepurl.com/CM7Mv
Atlanta Banana

Tunefruit Featured License: Wistia (!)

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Look, we would be lying if we said that licensing a track to Wistia was no big deal. Check out their latest video that focuses on proper mic placement. Dig that old school 1920’s Jazz? It’s all Tunefruit, baby.

We think Wistia is pretty much the bomb-diggity when it comes to video hosting, analytics, and MAYBE most importantly, a focus on customers.

Have you been to their blog yet? Jeesh, what am I thinking…here….here is a link: http://wistia.com/blog

These guys (and ladies) spend a LOT of time making how-to, explainer-style videos that help their customers get more mileage out of their own video efforts.

Some favorite Wistia blogs, you ask? Chegg it:

Color-coding, fools: http://wistia.com/blog/wearing-color-camera/

Using Animation in video (with our partners, Vidaao): http://wistia.com/blog/vidaao-animation/

Finding GREAT music for your video (yeah, I know what we’re doing here): http://wistia.com/blog/tunefruit-music/