Tunefruit is Going Bananas: the HARLEM SHAKE


Look, we’re posting this as a favor to our inter, Huckleberry. He went to this college, and while simultaneously being saddened by how far the reputation of his alma has been dropped, he still feels the weird need to human shame these specific Harlem Shake(rs). Did we just pull a Today Show by posting this meme well after it’s musical meme expiration date? Whatevs.

From what he keeps telling us, this is the original video…filmed in Harlem – Morningside Heights. Awesome.

Huckleberry, you owe us.

Tunefruit Daily Freshpick: The Real Thing


Check it out: The Real Thing

Epic, beautiful, driving…the words of every ad agency ad in existence…and you know what? This song delivers the deliverables. Big U2 and Tenth Avenue North (look it up, homey, don’t be lazy) guitar lines crash into big ole’ Coldplay pulsar drums and thick foundation-yummy bassline. Corporate America wants its rock big, and we want them to have it, too. Please, take my Rock (say it in a Rodney Dangerfield voice, and the joke totally lands).

Ya know….this track also has a serious Snow Patrol vibe going on, too. So here is a Snow Patrol vid. Get into it for a sec, I know there’s a long intro…jeesh.

Tunefruit is Going Bananas: ToutApp talks us up…and we like it.


The cool folks over at ToutApp were nice enough to “tout” us (I am so disappointed in myself) in a blog post that talks about making quality video content…it’s super-relevant, so they were nice enough to allow us to repost:

Tunefruit is music to my ears…literally. 

Music truly makes or breaks a video and at times is the only audio throughout it. So, choosing the best music to place in your video is kinda a big deal. In order to make sure our videos stay uppity and have emotion we use Tunefruit. Tunefruit, a modern music marketplace, has a wide variety of content contributors with all kinds of great music genres. You will be sure to find some fresh picks for your marketing videos.

Thanks, ToutApp!

What is ToutApp all about? Basically they make email AWESOME.

In a world that is more “connected” than ever before, technology still does not facilitate meaningful conversations. Twitter limits to 140 characters and Facebook minimizes to 1-click actions. We believe E-Mail is still the most viable platform for having meaningful conversations and we’re here to fix its problems.

10 years from now, we believe we’ll still be using E-Mail. Except, it’ll be 10x better, and E-Mail as we know it now will be vastly different. We are here to lead that movement to evolve E-Mail.

Tunefruit is Going Bananas: All You Need is Love?


Valentine’s Day—ugh! It’s all about love and romance and giant stuffed bears. I hate bears! What about all those other feelings and emotions out there? Like suspicion, enlightened and hate. You know … like my hatred of bears (ugh!). These feelings need some love, too!

Maybe it’s the fact that I just got off the phone with my cable company, but I find myself wanting to discuss hatred. Apparently, everything is my fault. So, now I’m in a coffee shop brooding in my uber-caffeinated rage. Grab your pitchforks and torches; we’ve got a monster to destroy!

Anyway … Hate. Basically, it’s just as strong of an emotion as love. It makes you do things that you wouldn’t do in a sober state of mind, and causes you to see people and things through a distorted lens. I seem to have led you down the path towards the plot of “Frankenstein,” so let’s follow that yellow, brick road.

Now, Frankenstein creates this “monster” and instead of loving it as his own, he turns his back on it. Frightened by the monster, he refuses to share an emotional connection with it, which immediately polarizes the situation and creates confrontation (which is how every call to your cable company goes). This creates a sort of paradox.

When two people share emotional connections, we call that love. But what if the emotional connection they’re sharing is hate? I just blew your mind. … Hate is really complicated; it’s not all the same. If you look at a fight, there is usually hate involved, but the reason for the hatred brings about the real dynamics. Who cares about that? Well everyone watching the movie does; it’s standard character development (my fourth grade English teacher would be so proud).

Check out the final fight between Luke Skywalker and his father. This is a really complicated version of hate. Try and count the number of emotions shown in the scene—there are a lot! But listen to the music, too; it’s got all sorts of tension in it.

Notice how it’s not just about hate? Emotions are really complicated, which is precisely why we at Tunefruit created the concept of Deep Tagging™ for your music searches. Maybe you’re looking for true, irrational hate (my hatred of bears); or maybe your hate is coming from frustration (my phone company situation); or just maybe you’re fighting your father to the death while his boss watches until he joins in and tries to kill you both with the fate of the entire universe at stake.

We can safely say we at Tunefruit have already accounted for all of this madness in our music-searching system … You’re welcome.


Tunefruit Daily Freshpick: Rolling Along


Check it out: Rolling Along

Our fantastically fresh Tunefruit Daily Freshpick feels like it came straight out of a Stephen Stills record from the 70’s, and we totally mean that in a good way (not in our usually off-putting, but devilishly endearing way). Chegg out those just slightly hippy-ish acoustic guitars with a little bit of kick drum and smooth and yummy electric bass. I can totally see someone driving in their convertible up the Pacific Coast Highway (I’ve heard at least one Los Angelino call it the PCH…can I, too, or is that some super secret thing?) just thinking about how good life is while listening to this smooth California 70’s gem.

Tunefruit is Going Bananas: Searching for the Right Video Soundtrack

Finding the right soundtrack for your video can be painful. First, you have to go to Google and search for “royalty free music” or “music for video,” and then sift through the endless options of sites that pop up. Some are great, and some, not so much. Either way, you only want to know how to find the right piece of music for the right price. We get it. And because we play one on TV (a music licensing company, that is), we will show you how we handle searching for music on our website, www.tunefruit.com.

tf 1

Hey, hey, hey! Look at that … a big ol’ search button! Sweet. So, on Tunefruit, you have several choices for conducting a music search:

  • Type in a word (similar artist, time, feeling, place, thing, etc.) and hit “search”
  • Select a genre (style of music, for example, World, Electronic / Dance, Funk)
  • Inspect the Tunefruit Freshpicks for the “greatest hits” collection
  • Click on a popular tag

So, what’s the cool thing about our special search bar? We spend countless hours doing something we call Deep Tagging™ on each track. If you have no idea exactly what you’re looking for, but your video is about something like an enormous breakfast sandwich; just type in “bacon,” “breakfast” or “cup of joe.” You’ll get results that will actually work for your video. (Man, are we hungry. …)

Being specific with these searches is the key. Don’t just search for “action” when you want “Raiders of the Lost Ark.” And don’t just search for “pop” when you want “Katy Perry.” You’re a creative person, so be creative with your searches. The Tunefruit system is smart—like Siri smart. Try it; you’ll like it.

Once you choose your method of search, this screen will appear:

tf 2

This is the brass ring of Tunefruit’s simple search, folks. Now all you have to do is “mouse over” each track and a preview track immediately starts playing. Sweet! No need to click further unless you want to license or delve deeper into the track info. And this is what makes the process of searching for music a breeze!

Tunefruit is Going Bananas: KISSmetrics


Many thanks go out to KISSmetrics for their newest blog mentioning Tunefruit as a great place to find quality music. These dudes obviously have excellent taste in music…and really, if they like us, they probably also have totes fashion sense, too. We assume.

Andrew Follett from demoduck wrote the post, so if you need help making quality vids (or even Explainer Videos), go check his company out. They rock. And quack. right?

Check them out: www.demoduck.com


Tunefruit Featured License: Knock Knock Stuff

Tunefruit-Featured-License BIG

Just in time for Valentine’s Day, we have our newest (and coolest) license to show everyone. This puppy comes straight from Knock Knock Stuff, a really cool little company that sells neato gifts in the $5-25 range. Which is good, because this Mango only has $20 to his name. And my lady deserves only the best that $20 can buy this Valentine’s Day. Right? No sir, no more stealing flowers from the back of floral shops, or collecting chocolate samples at my local Costco. Which I do not currently have a membership for. I’m holding out. I know. Get off my back. I do NOT need that much toilet paper or soap at one time.

Tunefruit Know The Hotness: Mouse-over Previews

tunefruit results screen shot


Every once in a while, it’s good to remind you, gentle reader, that we are really working like crazy at Tunefruit HQ to make your life a little easier when it comes to licensing music. Because, look…this process could totally suck a lot more. We’ve heard the horror stories, and likely, you’ve been partner to this carnage. Ugh. We. Are. SOOO. Sorry. Come here, it’s hugging time.

One of the things we still get comments about is our Mouse-over preview. By allowing you to quickly listen to up to 500 (yep) tracks on a singe page, you can cut down on the totally lame click-and-listen approach to auditioning. That’s a good thing, ya know? Of course, when the spirit does move you (and it probably happens a lot on our site) you can click into the track page to further explore specific songs.

As always, we appreciate your thoughtful and creative suggestions. Please let us know what sorts of functionality you look for on our site!