Our vote for a great new explainer video production site

If you’re looking for the next great explainer video company, might we suggest you check out Yans Media?

The folks at Yans putting together a nifty explainer video

With explainer videos, it’s really important to appeal to a target audience with engaging content that compels the viewer to take action. Most explainer videos are concise, visually appealing, and driving a call to action.

Check out a recent Yans explainer video for a landing page here:

One thing we really dig about Yans is their idea that there are 7 characteristics of a great explainer video:

  1. Up to 90 seconds
  2. Clear and to the point
  3. A focus on benefits
  4. Conversational tone
  5. Custom designed
  6. Perfect music
  7. Right call to action

So, if you’re in store for a fantastic explainer video for your business, give our new friends Yans Media a shout!

On the Vine ~ Music Festival Season

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Music FestivalMusic festival season is here at last! Soon, music fanatics will be hitting the road for a weekend full of electric performances by their favorite artists. In today’s blog, we highlight a few of the biggest music festivals across the United States.

Coachella: The 2018 Coachella Valley Music and Arts Festival will occur in Indio, California on the second and third weekends in April. This lively festival features musical artist from multiple genres, from Beyonce to Miguel, as well as delicious food and pieces of art from up and coming artists. Get hyped with this fresh EDM track:

Up All Night by jtnutt12


CMA Festival: CMA Fest takes place June 7th-June 10th in Nashville, Tennessee. Some of the headlining acts that will have Nissan Stadium rocking this year are Carrie Underwood, Blake Shelton, Lee Ann Womack, and Keith Urban. You’re sure to see plenty of boots and smiling faces as country music’s greatest artists take the stage!

Madly Crazy Here (docs) by Sweetersongs


Bonnaroo: Bonnaroo Music and Arts Festival will take place in Manchester, Tennessee June 7th-10th. This year’s hot lineup includes Eminem, Sturgill Simpson, The Killers, and Alison Wonderland. Besides a weekend packed full of talented performers, you can also experience camping like never before, interactive parades, and yearly projects.

Original Shady by HB3


Electric Forest 2018: Electric Forest is held in Rothbury, Michigan June 21st-24th and June 28th-July 1st. The lineup will feature The String Cheese Incident, Marshmello, and Zhu alongside many other great artists! This whimsical yet electronic music festival draws inspiration from the forest.

Tale by Turreekk Music


Like what you heard and want to hear more? Head over to www.tunefruit.com for a wide range of royalty free tracks to fit whatever your needs may be. Happy festivaling!

In Season ~ ¡Cinco de Mayo!

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Cinco de MayoThe date celebrating Mexican cuisine, Mexican art, and Mexican-American culture is fast approaching. That’s right- Cinco de Mayo! We hand-picked five fire tracks for your May 5th festivities. These picks are perfect for background music in promotional videos, Latin soap operas, parade videos, or simply to honor the hottest holiday of the year. Our tracks range from mildly spicy classic mariachi sounds to the scorching habanero Latin hip-hop. Whether you’re celebrating your Latin heritage or just a fan of the culture, these honcho en Mexico hot picks are guaranteed to spice up your holiday.

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Fresh 5 ~ Chilling Tracks for Friday the 13th

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Friday the 13Today at Tunefruit we are putting away our ladders, trading our umbrellas in for rain jackets, and triple checking that our mirrors are secure on the walls. Once again Friday the 13th leads off the weekend and we are stroking our lucky rabbit feet to counter any bad luck coming our way. Friday the 13th is like a bonus Halloween that catches you off guard, except with less candy and more mean looks from neighbors when I go door to door in my Grape-en-stein costume. If you are bold enough to test fate this Friday the 13th then check out some of our spookiest royalty free tracks below for your next terrifying project.


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In Season ~ Audio Treats for Augusta

 royalty free stock music Golf CartThe Masters are here and for weekend Augusta is the center of the golf universe. While Lemon hides to try and avoid being turned into an Arnold Palmer, the rest of us here at Tunefruit are enjoying soaking in the tradition. All eyes will be on Tiger to see if he can complete his comeback or if it’ll be someone else wearing a new Green Jacket when the weekend comes to a close. To get into the Master’s mood we have curated some of our freshest royalty free tracks below. Whether you are following the top of the leaderboard intensely, trying to sell some nine irons, or just cutting together a blooper real, Tunefruit has the right track for you.

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Fresh 5 ~ Guitar Tracks for International Guitar Month

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royalty free stock musicHendrix. Page. Clapton. Slash. Santana. The list of legendary guitarists goes on and on. Everyone has their favorite and we could argue forever on who is number one. However, this month here Tunefruit we are leaving arguments to the side and celebrating all the greats in honor of “International Guitar Month.” No matter your favorite musical style, there is no denying the power of a prolific guitarist working their magic on a six string on a hot track. The guitar is an amazingly versatile instrument that resonates across almost every genre. Today for “International Guitar Month” we have picked out a few of our favorite tracks in the Tunefruit catalogue demonstrating the versatility of the guitar, an instrument great for featuring in any project. Whether you are looking for something fresh for your next project or just in need of a new track to practice your air guitar routine to in front of the mirror while at home on a Friday night, Tunefruit has you covered.

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In Season ~ Homeruns for Baseball Fans

royalty free stock music royalty free stock musicIt’s time to whip out the peanuts and cracker jacks because America’s favorite past time is back in full swing! While we are bummed that the Grapefruit League has come to a close, we here at Tunefruit are excited for another exciting season of Major League ball. There is nothing quite like sitting in the stands on a nice summer day jamming out to the organ, scarfing down hot dogs, and trying not to spill our beer while fighting for foul balls, all the while root, root, rooting for the home team. This season as all of the excitement enfolds don’t forget the fresh, royalty-free music for all of your commercials and baseball highlight videos. Check out some of our best royalty tracks below starting off with a baseball classic we can’t help but sing along to every time.


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Fresh 5 ~ Jazzy Tracks with Plenty of Horns

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JazzWe are in a Jazzy mood today here at Tunefruit. Whether it’s a slick line laid down by a smooth sax player, a dirty riff on a bass, or a flashy, powerful trumpet solo, we can’t get enough of it. Jazz has a soul like no other and whether you’re laid back and easy-going or boisterous living every day like Mardi Gras, Jazz has something for you. They say in Jazz its all about the notes you don’t play that matter. In advertising, however, it’s all about finding the perfect notes and rhythms that are memorable without overstaying their welcome. Either way Tunefruit has you covered with the best royalty-free tracks around. Today’s featured tracks are full of powerful horns sure to have you tapping your feet so sit back, give them a listen, and let the rhythm take you away.


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Fresh 5 ~ Rainy Day Blues

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Rainy Day BluesApril is almost here and with it come April showers. That means cancelled picnics, muddy streets full of bad drivers, and afternoons spent hiding our friend Banana before he gets turned into pancakes. If all of that has you down then embrace it, kick back, and check out some of our finest royalty free blues tracks. We can’t control the weather here at Tunefruit but we can fill your rainy days with the freshest royalty music sure to make your next project a rousing success.

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The Art of the Whiteboard Explainer ~ Best Practices to Explain Stuff Successfully

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WhiteboardWe are in the age of video, and more narrowly, the year of the whiteboard. Explaining complex processes and ideas through simple graphics on a white back drop is so sublimely succinct. Take out all the long, drawn out pages of text and sum it up with simple drawn-in graphics that convey your meaning in a short amount of time and people will rejoice. But, not all whiteboards are created equal. There are some best practices to follow that the most successful whiteboards have in common.
Keep It Short:
Ideally, less than a minute because attention spans are… did I leave my oven on? The sweet spot is 30-90 seconds, after that you can count on viewers dropping significantly. This doesn’t mean talk a mile a minute and fit as much as humanly possible into the video either. You need a natural pace to allow the mind to process. There are certainly exceptions to the short timing, like when you are making eLearning type content where your viewers expect to invest some time to gain knowledge. But, for most explainers, channel your inner Memphis Raines (aka Nicholas Cage) and aim to be gone in 60 seconds.
Compel Them Quickly:
You’re keeping your explainer short already, I know. But, also be mindful that you only have a few seconds to hook them in the first place. Give them a juicy morsel to grab their attention ASAP or they’ll scroll right by and watch an animal video instead (like the dogs eating with human arms… I could watch that all day).
Aim for TOFU:
Not like the vegan staple, but Top Of FUnnel – TOFU. This is not the time for a deep dive into every detail. Explainers are intended to give that top line information – what the problem is, how you can make it better, where to go next. If a viewer is interested, then they’ll take that next step to read the 12-page white paper you carefully crafted to outline the nitty gritty. The explainer is the tasting menu of the most delicious bites to encourage you to buy the full meal.
Be Silly and a Bit Dumb:
These videos work because they simplify content to make it easy to understand and recall. Avoid being overly technical. Explain it as you would to a six-year old. Einstein said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” So, if you struggle doing it… maybe you should have someone else write your script! Add some funny stuff too. Puns or silly graphics, cheeky analogies, anything that might help your ideas stick easily in someone’s very content-overloaded brains. Think of that commercial with the unicorn pooping… it explains something very biological and scientific, but in a way that is funny and incredibly memorable.
Dive Deep on the Details:
Choose fonts and graphics that fit what you’re saying (for example, avoid comic sans when discussing… actually anything, comic sans is for kids). Choose a voice over that fits your message, but always hire Morgan Freeman if you have the option. Choose background music that keeps your viewer engaged and supports your vibe – we highly recommend our very own royalty free, stock music library 😉 These are the details that make the difference between a video that’s shmeh and one that’s a home run.
Your topic may be incredibly boring, but if you follow these tips, no one will realize it! Keep your script digestible, keep your message clear, be funny when you can, and KEEP IT SHORT! And always get your whiteboard background tracks at Tunefruit.com, because we rock and we can help you rock too.
*Please note, if this were an explainer video, it would have been waaaaaaaayyyyy too long.